Ever wake up one morning and think to yourself:
“Jeepers self, if only I could develop an awesome eMail followup series that would beef up my bottom line bigtime!”
If so you’re definitely not alone – automated email sequences are basically set it and forget it – once someone opts in, they receive it without you having to lift a teeny tiny finger or toe!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):
blog.hubspot.com/sales/drip-emails-opens
There, you’ll discover goodies like:
“…An email drip campaign is a form of automated sales outreach. It’s composed of a series of emails automatically sent to a specific audience after they take a specific action. For example, if a lead downloads a whitepaper on recruiting best practices, they might be placed in a drip campaign sharing relevant recruiting content. The final email might include a CTA to request a demo for your recruiting software.
You can make a drip campaign for anything: to nurture a freemium customer, to convert a blog subscriber, or to deliver relevant content to leads from a certain industry. There are no limits to the type of campaign you can create, although there are a few common types. I go over them below…..”
and
“…Retargeting Drip Campaign
A retargeting campaign targets users who’ve engaged meaningfully with your content. They downloaded a white paper, visited the same page multiple times, or downloaded an ebook.
To bring them back, you serve them even more specific content that can help them make a purchasing decision. You can also find out what they thought about the resources they accessed.
In your lead nurturing emails, you can send your prospects:
A fillable workbook for the recent guide or ebook they downloaded
An email directly from a sales rep asking to set up some time to chat
A feedback request about the resource they downloaded….”
and more!
Mastering eMail drip sequences is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Familiarize yourself with the types of email followup sequences that are popular
Need help with that? Consider:
salespanel.io/blog/marketing/drip-marketing/
influencermarketinghub.com/email-marketing-campaign-examples/
www.yesware.com/blog/drip-campaign-examples/
Next, move to:
Step 2.) Uncover email followup tutorials
Need resources for that? Consider:
autoklose.com/follow-up-email-strategy/
mailshake.com/blog/follow-up-email-strategy/
blog.hubspot.com/sales/follow-up-email-examples
Finally, move to:
Step 3.) Learn how to A/B test your followup emails and make it so!
Need resources for that? Consider:
neilpatel.com/blog/ab-testing-email-campaigns/
www.campaignmonitor.com/resources/guides/ab-test-email-marketing-campaigns/
sendgrid.com/resource/email-a-b-testing-and-calls-to-action/
Good stuff!
Your takeaway?
eMail drip sequences can truly help you build up your bottom line…
Why not take advantage of that today?
Enjoy!
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!
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