🌠 The BEST tools for Powerful Social Media Listening?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could be alerted to any and all mentions about me in social media so I can benefit from them!!”

If so you’re definitely not alone – folks will be talking about you anywhos, so why not turn those posters into brand-name advocates?

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

www.convinceandconvert.com/social-media-marketing/social-media-listening-tools/

There, you’ll discover goodies like:

“…Let’s face it: your brand mentions on social media are not created equal.

Some of them are from customers who are currently in the buying process and need help immediately.

Others are generic complaints that may not even require an immediate reply but need to be forwarded to product or site development teams.

There are those mentions that can be turned into testimonials (to use on your site as social proof).

There are social media messages that your outreach team may use to get some links to your site (similarly to how you’d use Google Alerts for those purposes)….”

and

“…Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring.

Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: helping unhappy customers via social), there’s much more to social media monitoring. Today, you can:

Find and connect to niche influencers (especially those active social media users with an engaged following who are currently interacting with your competitors). Social listening is one of the most effective steps to a successful influencer marketing campaign.

Spot your competitors’ unhappy customers and win them over on your side.
Turn your happy customers into brand ambassadors.

Identify your product or service weak points so you can fix them.
Understand your current customer base and target audience better.

It can be a powerful lead generation tool for your business….”

and more!

Mastering tracking your brand via social media is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Learn What To Monitor

Need help with that? Consider:

keyhole.co/blog/how-do-you-measure-brand-awareness-on-social-media/

mention.com/en/blog/how-to-measure-brand-awareness/

www.owengotimer.com/2020/09/23/which-social-media-metrics-should-my-small-business-track/

Next, move to:

Step 2.) Check Out Google Alerts

Need resources for that? Consider:

gofishdigital.com/google-alerts-monitoring-media-mentions-for-free/

www.hostpapa.com/blog/technology/google-alerts-monitor-small-business/

www.spyfu.com/blog/use-google-alerts-for-marketing/

Finally, move to: