🌠7 Decidedly True Tips for Content That Converts?

Ever wake up at 1:55am and along with realizing that you have yet to fall asleep, think to yourself:

“Jeepers self, if only I had even a clue of the excitingly attractive types of content to create to ensure people swooon its magnificence AND tell their friends about it as well!”

Well, if so, you’ll be dancing along the highbeam with joy and unabashed thrilling ardor at: (and as usual, make sure to return to this article after you’ve perused the following goodness):

contently.com/2020/01/08/content-marketing-2020-tips/

Including not 1, not 2 but 7(!) nifty coolio neato tips, your heart is sure to plummet to the floor and several stories below via ideas like:

“1. Invest in multimedia content (the data backs it up)
We’ve been talking about the importance of video and infographics for years, but marketers have been slow to make the investment.

That’s starting to change, and you need to keep up. Video spend on the Contently platform increased nearly 50 percent this year, with a spike over the past six months. And as we revealed in our financial services benchmark report earlier this month, videos and infographics greatly outperform other formats.

But don’t just create any old video. Your 50-year-old CEO’s monotone monologue is going to drive an average view time of about 2.5 seconds. Instead, invest in animated explainers and educational series at the top of the funnel and product videos and case studies for the middle and bottom of the funnel….”

Why plummet? Well, notice that:

“But don’t just create any old video….Instead, invest in animated explainers and educational series at the top of the funnel and product videos and case studies …”

And you know what that means, of course….

Infotainment!

Remember, with all the bleeploads of content being generated online these days, the best way to stand out from the rest of humanity is to evoke the reader’s emotions…

… and humor goes a loooong way to making that emotion tend towards the positive.

Fact is, creating content that converts can be the subject of a profitable blueprint as well. You could structure it like so:

Step 1.) Learn how to embrace that which you fear (aka video)

Step 2.) Discover ways to create that resonate with your visitors

Step 3.) Make it so!

Resources for the above include:

animoto.com/blog/video-marketing/complete-guide-to-video-marketing

www.appypie.com/video-marketing-strategy

www.quicksprout.com/the-underused-components-of-compelling-content-that-readers-love/

contentmarketinginstitute.com/2019/08/content-personality-tips/

coschedule.com/blog/annual-content-calendar-template/

www.convinceandconvert.com/content-marketing/how-to-build-a-content-calendar-free-template/