Ever wake up one morning and think to yourself:
“Jeepers self, if only I could know what NOT to do to torpedo myself into a one way ticket to the Titanic!”
Well, if so, you’re not the only person. And that’s why the following article will be of great interest to all (and be sure to return here after you’ve finished reading to benefit from the other goodies I discovered for you):
There, you’ll learn about mistakes like:
“…1. Failing to Join a Conversation Timely
Social media is full of reactive content. Many brands take their time to address social issues and react to current events. In the meantime, customers support these initiatives and expect brands to state and act on their social missions.
In fact, 71% of US Millennials hope companies will take the lead on social issues they think are important.
Yet, when some brands are trying to speak out on important ongoing events, they seem to face the very same issue – timing. Bad timing is the number one enemy of reactive social media content….”
“…Not Having Clear Social Media Guidelines
Not having clear social media guidelines and policies is another mistake that can hurt your marketing efforts. It’s paramount that you have a clear protocol of what can and cannot be posted on your social media accounts.
This tweet is a great example of what can happen if your employees don’t know how to switch to a personal account.
The Justice Department mocked CNN and Melania Trump in clearly unintentional tweet saying “CNN is the biggest troll of them all lmao #Petty”.
It turned out that the Justice Department’s staff member accidentally tweeted this not realizing they didn’t switch to a personal account….”
Social media success could make for a grand challenge, blog tutorial, cheatsheet and more. You could structure it like:
Step 1.) Learn how to track your brand on social media
Step 2.) Research best social media techniques
Step 3.) See if a social media scheduling tool is in your future and make it so!
Resources for the above include:
Social marketing can greatly help your bottom line…
Why not take advantage of it today?