🌠 Black Friday Isn’t Dead! Or…. is it?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could finally make a profit from Black Friday this year!”

If so you’re definitely not alone – during the past several beeyon years, waiting on line at Target and freezing your assets off at 11:30pm have been a focus of Fun and Excitement now (you can verify my claims with your personal TTD* if you’d like).

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

unbounce.com/campaign-strategy/black-friday-tips-more-online-sales

Why is this sooooo incrediblez?

Well, instead of physical products…. you can also use Black Friday to increase your digital profits too!

But I digress. That article I just shared?

There, you’ll discover:

“When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience.

Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead. Nobody wants a crowd of people rushing around their store in 2020, and small businesses already feeling the pinch from months of lower sales volumes aren’t gonna be able to offer the same level of discounts.

Online shopping though? That’s a completely different story….”

and

“…Set Up Clear Communication on Deals

Like pumpkin spice lattes, every year the Black Friday deals tend to start a little bit earlier. This year is no exception, with brands like Home Depot, Walmart, and Macy’s having already announced their sales would be starting as early as October (well over a month before the actual calendar date).

Home Depot is already starting to tease their Black Friday sales
For some companies, Black Friday is just a state of mind.

Ben Jabbawy, Founder and CEO of Privy, says that while this puts less pressure on the Black Friday weekend itself, it also creates a new challenge for marketers. Online shoppers will be less likely to make a purchase if they think a better deal is still coming down the pipe.

“What was all concentrated on one day will now spread out and continue to grow. Because of that, I think the consumer is going to be more numb and confused about Black Friday. If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? Or should I buy now?

Ben suggests the best way to reassure your customers is to be upfront and clear with your communication. Having a popup or sticky bar show up on your website can help you neatly explain what deals will be available, and when they expire….”

and more!

Now, keep in mind… due to Covid 19 and such, it’s only common sense that Black Friday would be scaled back (kinda like it’s only common sense that coffee powers the universe). So do keep this in mind!

However, as some folk are still pining for Ye ‘Ole Discounts…

Mastering the art of Black Friday is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Go over what would make for a great Black Friday sale

Need help with that? Consider:

www.quora.com/How-do-retailers-decide-what-items-to-discount-for-Black-Friday

www.marketplace.org/2019/11/07/how-retailers-decide-what-sale-black-friday/

www.ekm.com/blog/small-business-black-friday-success/

Next, move to:

Step 2.) Look up Black Friday marketing tutorials for your niche

Need resources for that? Consider:

www.oberlo.com/blog/black-friday-marketing-ideas

www.repricerexpress.com/amazon-black-friday-selling-tips/

www.referralcandy.com/blog/black-friday-marketing-ideas/

Next, move to:

Step 3.) Make it so!

Need resources for that? Consider:

optinmonster.com/black-friday-cyber-monday-marketing-guide/

www.activecampaign.com/blog/black-friday-content-calendar

mailchimp.com/resources/black-friday-cyber-monday-marketing-promotion-strategies-to-help-you-make-more-sales/

Good stuff!

Your takeaway?

Like every event out there, Black Friday is an opportunity to increase sales.

Why not take advantage and plan for that…. today?

Enjoy!

* Time Traveling Device

Get Barbara Ling’s Newsletter

Looking to get inspiration? You can get Barbara’s Daily Morning Perkup for free. Click the button below, and fill out the information in the form!

Get Started Here You’ll love what you learn… Promise!

Remember… this site is mainly a daily marketing Perkup, Smile-Maker and Newsletter… subscribe below to always have the edge in the morning!

Something to consider!

Your curiosity is already sparked, so please allow me to share the following. See, you're in Barb's cafe because of your action. Maybe you saw this site from your social media network, maybe you discovered Barb's many authority tips from forums, etc.

But here's the thing. This site is actually a daily email. Barb only posts a small fraction of the satisfying, profit-building, money making techniques she uncovers every day; she saves the best for her newsletter. 

So, if you enjoy what you're reading, enter your email below.   If you like those, it's a win-win!  If you don't, you'll still have all the issues you've received, free of charge.  Try it today!

Thank you for subscribing! Check your inbox now!