Ever wake up one morning and think to yourself:
“Jeepers self, if only I could touch on the emotions of my readers so they’ll buy more!”
If so you’re definitely not alone – emotions are what compels people to buy!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“With so much content being pumped out every day, it’s easy to come across the same old boring headline time and time again.
When you’re up against a huge amount of competition, a stale headline can mean the difference between your post getting read and a reader going elsewhere — no one wants that. You can have the best piece of content in the world, but if people aren’t inclined to click through and read it, it’s just not going to get the eyeballs you need for it to perform well.
Of course you want your content to shine, so what’s the solution?
The answer is making your headlines as compelling as possible, and this means infusing them with emotional trigger words….”
“The term “trigger word” shouldn’t be confused with words that trigger an actual response, like from Siri or other A.I. assistants. The kind we’re talking about here purely encourage an emotional reaction in readers or inspire curiosity.
The reason they work is because people connect to emotion rather than words. Content that elicits an emotional response — whether it’s amusement, joy, sadness, surprise, or something else — is far more likely to be shared than content that doesn’t…”
Mastering emotional words in headlines is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Understand How Emotions Compel People To Buy
Need help with that? Consider:
Next, move to:
Step 2.) See What Kinds of Emotions to Evoke
Need resources for that? Consider:
Finally, move to:
Step 3.) Add Them To Your Sales Copy and Make It So
Want ideas for that? Consider:
Using emotional trigger words in your headlines (so long as they put people in a buying mood) is a Very Good Thing indeed…
Why not take advantage of that today?