Ever wake up one morning and think to yourself:
“Jeepers self, if only I could ensure my content is soooo exciting, readers will share it 47 times over the next 3.2 minutes!”
If so you’re definitely not alone – with 68 bazillion new blogs being created every day (okay I made up that number), it’s more critical than ever to seize your reader’s attention and grow your bottom line.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“They Ask, You Answer (TAYA)
I’ve said a million times already, but I’ll say it once more because it’s important… read They Ask, You Answer by Marcus Sheridan. It’s an older book and some of the tactics might seem a little dated but the concept and overall takeaway are still very valuable.
The basic principle is this, create content focusing on every single question your clients and potential clients ask you. Answer their questions openly and honestly in whatever format makes sense, blog post, video, audio, webinar, etc.
This gives you content that uses their language, addresses their need, and helps you make a connection with them as a trusted resource…..”
“…Times have changed. We now have voice search and search scenarios that could vary dramatically, even for the same keyword.
Well, now we have things like semantic search which focuses less on the words and more on the meaning behind them. Why are you searching for this term?
Do you need something local to you?
Have you been looking for similar items in the past?
Are you searching on multiple channels?
Is this search on mobile, is it a voice search?
There are so many variables that Google factors into every search a user performs.
They want to understand the user intent, not only what they want but why they want it.
They use things like machine learning and natural language processing so the search experience feels more like asking a friend and less like asking a computer.
What does this have to do with your content? Everything! Your content needs to speak to the user’s search intent. What is their need? Do you truly understand their need? Are you offering a solution to their problem?……”
Getting a handle on exciting content creation is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for General Content Creation Tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Grab Some Excellent Content Marketing Visual Tutorials
Need resources for that? Check out:
Finally, move to:
Step 3.) See How Your Brand of Content Creation Can Increase Your Bottom Line Profits
Need ideas for that? Consider:
The more exciting your make your content, the better chances you’ll have of building your bottom line….
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!