🌠7+ Copywriting Goodies Usable in your Pop-up toolcase?

Ever wake up one morning and think to yourself:

“Jeepers self, I know that popups are grand for building my list, but quite frankly, I just cannot find anything useful for my site!”

If so, you’re definitely not alone – Most business folk can barely write copy for a sticky note, let alone something that might increase the online bottom line of the customer (okay, true, I used a slight exaggeration, but the point still remains).

That’s why you’ll love the following (and be sure to return when you are done for the rest of the goodies I found for you)


There, you’ll discover goodies like:

“…Use “Character Copy” (The Humane Society of The United States)

You might assume that you need to write copy from the perspective of you, the writer, or on behalf of the brand you’re representing. And ninety-nine percent of the time, you will be correct in that assumption.

But on rare occasions, if you know your audience well, and you want to try something different, it’s worth writing from the viewpoint of a “character,” fictitious or otherwise—even if that character isn’t human.

The Humane Society of The United States is a great example of a brand using a character copy in a way I haven’t found online before…”


“….And at first glance, there’s nothing out of the ordinary here. You’re asked to enter your email in exchange for an incentive. But upon closer inspection, there are a few subtleties that you can easily overlook.

First, Kate Spade frames its offer as something you “qualify” for, something only a few are privy to. Next, it offers, not one, but two, time-bound benefits—benefits that are free, regardless of whether you’re a first-time visitor—and offers them at no extra cost.

Third, each benefit is formatted as a bullet point for easy reading…..”

and more!

Mastering Popup Copywriting is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Discover General Popup Copywriting Tutorials

Need help with that? Consider:






Next, move to:

Step 2.) Prefer Visual Learning? Check Out Popup Copywriting on YouTube

Need resources for that? Look at:






Finally, move to:

Step 3.) Armed with the Above, Learn Ways to Make Money with Popups and Make It So!

Need ideas for that? Consider:






Good stuff!

Your takeaway?

Popups could boost to your bottom line…

Why not see if that would work for you today?


ps – looking for inspiring great marketing goodness? Check out:

Resource #1 – Awesome eMailed Group Coaching

Resource #2 – Grow Your List with Viral PDFs

Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!

Print Friendly, PDF & Email

Get Barbara Ling’s Newsletter

Looking to get inspiration? You can get Barbara’s Daily Morning Perkup for free. Click the button below, and fill out the information in the form!

Get Started Here You’ll love what you learn… Promise!

Remember… this site is mainly a daily marketing Perkup, Smile-Maker and Newsletter… subscribe below to always have the edge in the morning!

Something to consider!

Your curiosity is already sparked, so please allow me to share the following. See, you're in Barb's cafe because of your action. Maybe you saw this site from your social media network, maybe you discovered Barb's many authority tips from forums, etc.

But here's the thing. This site is actually a daily email. Barb only posts a small fraction of the satisfying, profit-building, money making techniques she uncovers every day; she saves the best for her newsletter. 

So, if you enjoy what you're reading, enter your email below.   If you like those, it's a win-win!  If you don't, you'll still have all the issues you've received, free of charge.  Try it today!

Thank you for subscribing! Check your inbox now!