🌠Fascinating content that your readers are waiting for?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could create the kind of content folks come running over for!”

If so you’re definitely not alone – given the fact its more and more difficult to stand out from the thundering herd, compelling people to WANT to see what you have to say (and buy it!).

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.beaconspoint.com/inbound-marketing-resources/content-marketing-what-type-content-should-create

There, you’ll discover:

“You can consider various content mediums, but your customer’s preferences should influence them. The most popular content mediums are:

Blogs: create articles that give your customers value. This could be anything from ‘how-to’ articles to listicles.

Videos: are there any “behind the scenes” videos that would humanize your brand? Do you have an area of expertise you can’t fully capture in writing alone? Put this content in a video and instantly add value to your topic cluster!

Interactive content: this is content created primarily to drive engagement with your customers. It includes surveys, quizzes, “pick your own adventure” pieces, competitions, etc.

Thought leadership content: you must establish your brand as an expert in your field. The best type of content to do this are ebooks, webinars, pillar pages, etc.

Action-oriented content: give people something actionable through templates, guides, how-to articles, etc.

Data-oriented content: Do you have relevant industry data to publish with insights that your current and potential customers would deem helpful?
Publish white papers and infographics to showcase your expertise further.

Podcasts: Do your personas typically commute in the car to work? Do they already listen to podcasts at or on their way home from work? Podcasts are long-form informational conversations that take a casual tone in most cases and allow your brand to portray its personality. The beauty of this type of content is that you can repurpose the transcripts into other kinds of content.

Involve influencers to widen your reach.

Create a content mix that your audience would be most responsive to, based on your previous audience research…”

and more!

Mastering effective content management is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Discover the kinds of content your audience craves

Need help with that?

coschedule.com/blog/types-of-content/

www.coredna.com/blogs/best-types-of-content

optinmonster.com/types-of-content-formats/

Step 2.) Develop your own unique content creation voice

Need resources for that? Consider:

propelrr.com/blog/brand-voice-content

www.digitalmarketer.com/blog/your-content-isnt-unique/

contentmarketinginstitute.com/2020/08/brand-needs-voice-strategy/

Step 3.) Discover schedules that make it easy to get that content out there!

Need resources for that? Consider:

backlinko.com/hub/content/calendar

blog.hubspot.com/blog/tabid/6307/bid/33415/the-social-media-publishing-schedule-every-marketer-needs-template.aspx

coschedule.com/blog/annual-content-calendar-template/

Good stuff!

Your takeaway?

Organic traffic (people who find your site online so you didn’t have to pay for the privilege) should increase once your quality unique content gets know…

Why not take advantage of that today?

Enjoy!

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