🌠Generation Alpha and You – Perfect Together?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I understood just how I could profit from Generation Alpha… even before they go out on their own!”

If so you’re definitely not alone – Generation Alpha are the children born between 2010 and 2024. Not to fear, however – while obviously you cannot and should not market to kids… you *can* appeal to their parents.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

brightage.com/2021/06/03/generation-alpha-how-to-market/

There, you’ll discover goodies like:

“Content that’s most likely to influence Gen Alphas to buy something is online video. With platforms like Youtube and TikTok taking off, video creation and video sharing is at its all-time high.

57% of Generation Alphas have said that seeing products on social media in video format persuades them to buy. Brands should create captivating videos to promote themselves on these platforms in order to reach this new generation…..”

and

“…According to Neil Patel, founder of an optimization website called Crazy Egg and a messaging design platform called Hello Bar, Generation Alphas will heavily emphasize the importance of diversity. They will follow brands that accept every religion, race, gender, sexual orientation, and culture. Hard evidence predicts that they will stress the importance of companies sharing similar values as them.

This makes it very important for companies to reflect those values in their marketing campaigns. Brands should refrain from targeting one demographic and withhold all gender-specific campaigns in order to be more inclusive of all people….”

and more!

Mastering generational marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand the Differences Between Generation Z and Generation Alpha

Need help with that? Consider:

www.crresearch.com/youthbeat/blog/new-infographics-voices-gen-z-and-gen-alpha

www.emarketeers.com/e-insight/how-do-you-market-to-gen-z-and-gen-alpha/

nrev.jp/2020/12/14/from-z-to-a-howgeneration-alpha-will-shape-our-future-2/

Next, move to:

Step 2.) Discover Their Parents Buying Habits For Them

Need resources for that? Consider:

jingdaily.com/generation-alpha-chinese-children-luxury/

martech.org/targeting-younger-audiences-marketoon-of-the-week/

digiday.com/media/why-legacy-publishers-are-focusing-on-growing-their-offerings-for-kids/

Finally, move to:

Step 3.) Always Have Kid Safety at the Forefront of your Marketing

Need resources for that? Consider:

www.makeuseof.com/talking-to-kids-about-staying-safe-online/

www.internetmatters.org/

pixelprivacy.com/resources/keep-children-safe-online/

Good stuff!

Your takeaway?

Generation Alpha is coming you way….

Why not take advantage of that today?

Enjoy!

ps – looking for inspiring great marketing goodness? Check out:

Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!
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