🌠Mooning eCom with Paid Search?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could increase my eCom earnings (especially if I’m open to paid search!”

If so you’re definitely not alone – getting traffic to your eCom goodness these days is super tough if you don’t know how to master organic traffic.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

neilpatel.com/blog/ecommerce-sales-ads/

There, you’ll discover goodies like:

“Paid search across social, as well as through Google Ads and Bing Ads, gets a lot of attention and helps pull leads through the sales funnel.

For example, Facebook accounts for about 80 percent of U.S. social referral share to e-commerce sites.

Meanwhile, Instagram can reach 1.16 billion users. Over on Pinterest, 58 percent of women use Pinterest to make shopping and purchasing decisions.

SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience.

Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. You can use it for any number of goals, from awareness to subscription sign-ups to conversions….”

and

“…Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. From there, it’s a waiting game to see if your content picks up traffic.

With paid search, you see much more immediate results because you’re paying for keywords that are already relevant to your target audience.

One-third of people surveyed by Clutch said they click on paid search ads because it answers their search query directly….”

and more!

Mastering paid search is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Figure Out What Keywords to Target

Need help with that? Consider:

www.abetterlemonadestand.com/ecommerce-keyword-research/

www.practicalecommerce.com/seo-how-to-target-high-demand-keywords-or-not

www.vp-ecommerce.com/finding-the-most-searched-e-commerce-keywords/

Next, move to:

Step 2.) Discover Tutorials to Understand eCom Paid Search

Need resources for that? Consider:

adsharkmarketing.com/google-search-ads-ecommerce/

www.storegrowers.com/google-ads-ecommerce/

sleeknote.com/blog/how-to-use-google-adwords

Finally, move to:

Step 3.) Make It So!

Need resources for that? Consider:

adespresso.com/blog/ecommerce-advertising-guide-build-campaign/

www.groovecommerce.com/resources/ecommerce-advertising/

ppcexpo.com/blog/ecommerce-tracking-with-google-tag-manager

Good stuff!

Your takeaway?

You don’t have to rely up on organic traffic to your store….

You can kickstart it today with paid search.

Why not take advantage of that today?

Enjoy!

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