Ever wake up one morning and think to yourself:
“Jeepers self, I wish I know the mystical art of SEO copy so more people would find my content via organic search and I wouldn’t have to pay to play!”
If so you’re definitely not alone – If you can write copy both for Search Engines and also for real live people-type persons, you’ll have an edge on those who… don’t.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“…Copywriting, Content Writing, and Content Marketing–What’s the Difference?
When it comes to marketing and writing, there are three major players. Don’t let the lingo fool you; the differences in each type of writing are important.
Copywriting– Persuasive, inspirational, or motivational writing that encourages potential buyers and customers to follow through on an offer.
Content Writing– A mixture of written mediums for the web, which can include everything from blogs to infographics, eBooks, and more.
Content Marketing– The collective and comprehensive strategy for using content for the purpose of selling a product or service. A full-fledged content marketing plan should involve different types of content, layers of testing, and worthwhile metrics……”
PAS is a simple sales formula known for high conversion rates and convincing prospects to take action. As with many other formulas, the letters are an acronym used to describe each step in the formula.
P (Problem) – Get detailed about the problem that your future customer or client is experiencing. Where are they in their current journey?
A (Agitation) – Here’s where you’ve got to get really Use intense imagery and descriptions to drive the point home. Their problem is serious, and they need a fix.
S (Solution) – Your solution should solve the problem and soothe the agitation. It should be very clear how the dots connect to bring the problem full circle. The buyer should be able to sigh with relief that they’ve finally discovered the answer to their need…….”
Getting a handle on SEO copy is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look Up Effective Copywriting tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Learn from Visually Engaging SEO Copywriting Tutorials
Need resources for that? Check out:
Finally, move to:
Step 3.) Add SEO to your Copywriting and Make It So!
Need ideas for that? Consider:
Adding SEO to your copywriting will help getting more people to see your content…
Why not see if is something that appeals to you today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!