Ever wake up one morning and say to yourself:
“Jeepers self, what’s an intriguing word to use in a headline?”
If so, I know how you feel, underworld and all.
Regarding A/B testing itself…
As you might know, it’s simply testing 2 pages against one another (with the difference being one single variable).
That variable could be:
* Call to Action
* Changing “Incredibly Dull Exercise” to “Fascinating Underworld”
* The color of your buy buttons
* The image of your product
and the like.
reveals not only just *why* you want to A/B test, but also HOW you can A/B test.
For the data-inclined, it’s a great exercise to do (for example, check out their hypotheses regarding their testing:
* Our offer was wrong. Maybe our headline or body copy wasn’t conveying the message that our audience wanted to hear.
* The next step was unclear. Maybe people wanted to simply fill out our form instead of clicking through a series of information-gathering pages.
* Our content was in the wrong order. Maybe our audience was getting lost in our page or wanted to see a particular page element as soon as they arrived.
* We had too much content. Maybe all our content distracting or overwhelming to our audience.
* We weren’t evoking the right emotion. Maybe our audience wasn’t resonating with our hero shot or color scheme.
Definitely do check it out!
Teaching yourself A/B testing is something that could be boiled down into 1 simple cheatsheet as well. Steps might be:
Step 1.) Define your goals
Step 2.) Pick the easiest thing to split test first
Step 3.) Make it so!
Resources for the above include:
If you’d like to generate more sales or more leads or more anythings…
Take the time to understand how split testing can work for you and then…
Make it happen.