Ever wake up one morning and think to yourself:
“Jeeeeepers self, with the state of, well, everything… isn’t there another way to profit online instead?”
If so, yep, there certainly is. It’s one that many folks will call a ‘bootcamp’ or a ‘mastermind’ …
It’s a ‘challenge’.
So what’s so great about a challenge?
Depends upon the students and the goals.
The word itself, ‘challenges’ – it evokes the image of you pitting yourself against something that can be conquered.
What if that something….
… is *you*?
What if a challenge involves you competing against the person you are today…
… so you can evolve into someone “better” tomorrow?
To evolve into a better you tomorrow, there has to be a goal.
Let’s say that you want to write a book, or rank your site, or launch a product…
… and let’s say that you want to get *serious* people who actually will take action to achieve their goals.
Well, then instead of selling a typical “bootcamp” or “workshop”, you sell a “challenge”.
I remember the very first challenge I created, several billion years ago, called ‘Champions Rock’ where people first “had to step into the ring”:
Back then, my goal was to teach *serious* people for free.
But! What about creating a challenge as a *product* instead?
And within that product, you could have video/podcasts/worksheets and the like.
The challenge with a challenge, of course, is having people actually complete it … which is why creating one for profit makes ‘way more sense than offering it for free.
Some things you’ll need are:
* ways to track accountability
* a definable cravable *sellable* challenge that people WANT to tackle AND overcome
* a definitive goal OF the challenge
* and of course, all the materials/workbooks/videos/podcasts/etc. that you can create to ensure any challenge participant is able to succeed (assuming they put in their best effort).
A cool thing about challenges is that you can launch products with them…
… you can build up self-confidence with them….
… you can use them for any entrepreneurial goal!
The key to making a success of them is:
* getting your message out to potential participants (aka customers)
* building up the anticipation
* creating an awesome call to action for them to buy into it
(Think of it like “Product Launch Formula” – it’s another formula to sell a “product/event/dream” that contains multiple moving parts. Remember – your audience doesn’t know what they don’t know… it’s up to you to show them).
Creating and executing challenges would make for a superb cheatsheet/product/tutorial as well!
You could structure it like:
Step 1.) Choose the challenge you want to sell
Step 2.) Structure and create the materials for it
Step 3.) Create the sales page/webinar and make it so!
Resources for the above include:
Free challenges are plenty online…
Why not explore some of them and instead of creating a “product”, choose to stand out and sell a challenge instead.