Ever wish you could *really* connect with people in ways that go beyond email promotions?
Such a desire truly makes bleeploads of brilliant sense – the more you connect with your audience in ways *besides* business, the more you become your readers’ friend and the less you’re simply Joe/Joan Marketer from down the road.
This is an excellent development, because people are *far* more likely to purchase from your recommendations and resources if they know, like and trust you.
And if such things appeal to you, consider the following resource (and be sure to return here once you’ve finished reading for even more excellent ideas:
There you’ll discover ideas like:
“…Morra Aarons-Mele writing in her article “The The Triumphant Return of the Email Newsletter” in the Harvard Business Review says: “Most of us don’t want more content – we want less, but better. That’s why newsletters like The Skimm have millions of subscribers – they’re easily digestible, usually providing four or five news items each morning, providing links where interested readers can take a deeper dive. And they’re regular, arriving always on a certain day, at a certain time.”
Newsletter marketing statistics are beginning to show a rosy side…”
“…Many brands have more than one type of newsletter. Even if these are different in content and layouts, they should all be coherent to your brand theme. Some of the more common types of newsletters each brand can have are these:
The Product Update Newsletter
These are great for reminding people about the existence of your key products. Use these newsletters to keep the product in memory. Send out the newsletter on anything new about the product. You may have some new testimonials … or some new uses for the product … or some new product variations … or some new accessories … or even some new pictures of product use sent in by users….”
The idea of creating a newsletter would be a superb topic for a blog post/blueprint and the like. You could structure it like so:
Step 1.) Look for inspirational newsletters where you like the style
Step 2.) Make sure you include calls-to-actions for readers to take the steps you want
Step 3.) Mail your newsletter every day!
Resources for the above include:
A newsletter is a fantastic way to stay in touch with your readers and also provide them with hope and inspiration.
Why not try that today?