🌠 Mastering the Exquisite Art of A/B Testing… in SEO?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could really see just what SEO tweakies could make my site rise to the top of all search engines!”

If so you’re definitely not alone – SEO (search engine optimization) is both an art and a science for generating free organic traffic. Thing is, mind you… just like sales page components, different aspects of SEO can be tested to see what *really* works.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.business2community.com/brandviews/shelley-media-arts/how-to-run-an-seo-a-b-test-02362901

There, you’ll discover goodies like:

“… Let’s walk through how to run an SEO A/B test. Before we get into running the test, we need to do a little bit of background work so we understand the differences between SEO A/B tests and what we typically see in digital marketing, which is known as CRO or conversion rate optimization.

In conversion rate optimization, you make changes on one page and then you show the variance of that one page to a specific group. Then you look at the different outcomes and then you can see whether or not the test was good or bad….”

and

“…We want to look at aspects or elements that we know have an impact in search. Test things like title tags, extremely important. Meta descriptions can impact click through rate. H tags can help with the concepts and the connections with our content, different types of content on the page.

Maybe you extend the content or shorten the content or have video content. Image alts, optimizing images a little bit further. Or schema markup, you can add it to some pages and not add it to others and see what happens.

This is not an exhaustive list by any means, but it should give you a start. So once you have this broken down, I do have a template that you can use to help organize this. Then I’m going to show you how to run this test and how to run the data in the Distilled split testing tool….”

and more!

Mastering SEO is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand all the different kinds of SEO

Need help with that? Consider:

www.lyfemarketing.com/blog/types-of-seo/

www.weidert.com/blog/on-page-and-off-page-seo

morningscore.io/seo-glossary/

Next, move to:

Step 2.) Ensure you have added SEO plugins if needed to your sites

Need resources for that? Consider:

www.cminds.com/top-5-seo-plugins-wordpress/

yoast.com/wordpress/plugins/seo/