Ever wake up one morning and think to yourself:
“Jeepers self, if only I could ensure my webinars get fantastic attendance without!”
If so you’re definitely not alone – after all, the more people you have on your webbie, the more profits you can make!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):
www.livewebinar.com/blog/promote-your-webinar-with-these-10-good-practices
There, you’ll discover:
“Who is in your target audience?
Before you make a webinar, you have to be sure who you are speaking to. Knowing your audience is vital for building a strategy that will hit the jackpot. To reach the right people, you should really think about the target group of your product or service.
You probably already have examples of your marketing personas, so it’s high time to go back to them and analyse their primary attributes. By knowing characteristics such as their ages, genders and the places they live (urban, countryside, or even a specific city if you run a local business), then you can target your potential customers precisely. This will influence the rest of the strategy and, ultimately, your sales.
You can also think about the virtual sites on which your leads spend their time. This is an important metric, since according to research people generally spend over 3 hours on their phones per day. It sounds like a lot, but it’s nothing compared to Millennials who use their mobiles for as much as 5.7 hours a day. Seems like the perfect moment to reach them, right? Well, this leads us nicely on to the next question…. ”
and
“Where to find your target audience?
When you know who your potential clients are and what habits they have, let’s look at where you should concentrate your webinar promotion.
Consider:
Using what you already have. The contact base you’ve built is perfect to start with because it consists of people who were previously (and probably still are) interested in your services. Many of them might be “cold” leads, so your goal should be to re-engage them. You can send them an email asking about the content they would like to see. It’s a simple way of reminding them about your existence and restarting interaction simultaneously.
Joining groups and pages on social media platforms concerning the topics connected with your business and the interests of your potential clients.
Looking through other companies’ audiences to see what type of consumers they attract, in order to inspire your webinar marketing and get to know new groups….”
and more.
Coolios!
Mastering the art of webbie promos is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Decide the value and pitch you want to offer attendees
Need help with that? Consider:
www.getresponse.com/blog/how-do-webinars-work
blog.hubspot.com/marketing/what-is-a-webinar
Next, move to:
Step 2.) Create an awesome webinar landing page
Need resources for that? Consider:
www.websiteplanet.com/blog/webinar-landing-page-templates/
unbounce.com/landing-page-examples/webinar-landing-page-examples/
www.wordstream.com/blog/ws/2020/02/19/webinar-landing-pages
Next, move to:
Step 3.) Make it so!
Need resources for that? Consider:
optinmonster.com/webinar-marketing-101-how-to-sell-anything-with-webinars/
www.weidert.com/blog/hosting-webinar-best-practices
documentation.its.umich.edu/zoom-webinars
Nifty!
Your takeaway?
Webinars can definitely increase your bottom line…
Why not take advantage of that today?
Enjoy!