🌠Every Brand Story Needs a Hero

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could drive more conversions!

If so you’re definitely not alone – one’s bottom line is of great importance indeed!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

marketinginsidergroup.com/content-marketing/how-to-make-hero-villain-brand-stories-drive-conversions/

There, you’ll discover goodies like:

“Have you ever thought about how Star Wars would have turned out had Darth Vader never entered the picture? Luke Skywalker would probably have bumbled through life, never knowing what he could have accomplished.

So it is with your target audience. If they don’t know exactly what it is they’re facing and how it can hurt their company or their family, they won’t be able to get to the next level of their journey.

Dig into some research and uncover everything that the challenge your audience faces could unleash unless they tackle it head-on….”

and

“…Every hero’s journey has a wise leader. From Captain Kirk to Yoda, there’s always someone whose gift is to empower the hero.

That’s your brand – the guide who empowers your audience to climb mountains and conquer the villain.

Use the power of empathy to step into their shoes and identify how their current challenge drags them down. Then channel the content marketing Force and provide the kind of information and support that allows them to solve their problems.

To identify the problems your target audience faces, you need to look at the data. Your content and social media analytics can provide insights into their hopes, dreams, and pain points….”

and more!

Mastering the Art of the Hero’s Journey in marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Familiarize Yourself WITH the Hero’s Journey

Need help with that? Consider:

qz.com/1436608/this-classic-formula-can-show-you-how-to-live-more-heroically/

medium.com/@RumBlues/the-heros-journey-joseph-campbell-s-vision-of-the-hero-s-path-707d1ca03be9

www.starwars.com/news/your-heros-journey-with-rundisney

Next, move to:

Step 2.) Armed With That, Learn How To Develop Your Brand Voice

Need resources for that? Consider:

www.ringcentral.com/us/en/blog/brand-voice-template/

sproutsocial.com/insights/brand-voice/

thinkmarketingmagazine.com/what-is-brand-voice-and-how-to-create-one-for-your-brand/

Finally, move to: