Ever wake up one morning and think to yourself:
“Jeepers self, if only I could really see just what SEO tweakies could make my site rise to the top of all search engines!”
If so you’re definitely not alone – SEO (search engine optimization) is both an art and a science for generating free organic traffic. Thing is, mind you… just like sales page components, different aspects of SEO can be tested to see what *really* works.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):
www.searchpilot.com/resources/blog/what-is-seo-split-testing/
There, you’ll discover goodies like:
“…What is SEO A/B testing and how to design SEO split-tests?
Knowing what impact a change to your website has had on organic traffic from search engines can be challenging to measure.
Merely making a change to your website and looking at the impact of metrics like rankings and click-through rates (CTR) isn’t good enough.
Unless you can control for external factors, there’s no way of knowing whether the changes in rankings or CTR are because of the change you made or some other external factors. ….”
and
“…Once you know what you want to test, you next have to decide which pages will be control pages and which will be variants.
Deciding which pages should be in each bucket is one of the most important, yet least understood, parts of SEO testing. There are two main criteria to consider:
Both buckets should have similar levels of traffic. You’re unlikely to get good results if, for example, control pages have 10X as much traffic as variant pages.
Both buckets should be statistically similar to each other. They should trend up and down at similar times. If they don’t, that would indicate some pre-existing bias in the buckets, and it will be harder to trust that any changes in traffic aren’t due to external factors that disproportionately impact only the control or variant bucket…..”
and more!
Mastering SEO is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Understand all the different kinds of SEO
Need help with that? Consider:
www.referralcandy.com/blog/seo-for-ecommerce/
yoast.com/what-is-technical-seo/
Next, move to:
Step 2.) Ensure you have added SEO plugins if needed to your sites
Need resources for that? Consider:
www.wpbeginner.com/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/
wordpress.org/plugins/all-in-one-seo-pack/
Finally, move to:
Step 3.) Discover the best SEO tutorials that will work for you
Need resources for that? Consider:
bloggerspassion.com/seo-tutorial-for-beginners/
Good stuff!
Your takeaway?
Taking the time to ensure you benefit from SEO techniques just makes sense especially for the coming months….
Why not take advantage of that today?
Enjoy!