Ever wake up one morning and think to yourself:
“Jeepers self, if only I could grow my list online!”
If so you’re definitely not alone – the bigger the list and the better your relationship is, ideally the more income will follow.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“Top-of-funnel lead magnet ideas
Lead magnets are the most fun at the top of the funnel. This gives you the most creative leeway to come up with fun ideas to entice your target audience while showing off a fun side of your brand.
These lead magnets can be topically broad compared to your product or service—but related in some sense. Remember, this is the awareness stage of your funnel. Your prospects may not even know you exist!
You’ll definitely want to put these leads through a nurture flow so that the ones that reach sales reps have intent to buy….”
“…Mid-funnel lead magnet ideas
Okay, this is when lead magnets get a little more serious. Prospects entering into the middle of your funnel are aware of and interested in your business. Mid-funnel lead magnets should be at least slightly related to your product or brand, but if you’re at the mid-to-top level, you can still dance around it a little bit more.
For mid-funnel lead magnets, you may want to ask for more information than just email address. This may include name, company name, email, and whatever qualifiers will help you. For example, I like to ask my prospects to select with compliance framework they are interested in. This informs the content I send their way down the line and helps my sales team pitch more accurately…..”
Mastering lead magnets is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look To See What Type of “Lead Magnet” You Want To Offer
Need help with that? Consider:
Next, move to:
Step 2.) Look Up Lead Magnet Tutorials To Help You Create It
Need resources for that? Check out:
Finally, move to:
Step 3.) Create Your Lead Magnet and Make It Sew!
Need ideas for that? Consider:
Lead magnets can help you increase your bottom line profits…
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!