Beginners Story-Telling Revealed?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could master brand storytelling and beef up me bottom line!”

If so you’re definitely not alone – Storytelling is a grand way to connect with your buyers and reach their emotions… causing them to buy.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

There, you’ll discover goodies like:

“According to Chandler, “We made significant progress expanding our personalized styling programs, with new tools deployed in the first quarter to allow our salespeople to offer our customers highly relevant recommendations, both in-store and digitally.”

In 2020, Nordstrom started equipping salespeople with tools to curate looks and sell on social media, and enabling customers to online chat with salespeople and stylists, and schedule styling and alterations appointments, in stores or virtually. More than 50 percent of Nordstrom’s salespeople are now utilizing these remote styling tools, a 10 percentage-point increase compared to a quarter ago…..”


“…“What’s challenging and exciting is providing salespeople with new ways of selling. Anything that is new can make people nervous in the beginning,” said Chandler.

“Fifty percent of our employees have adopted this way of selling, but that means 50 percent have not yet. We need to make the tools intuitive enough so we don’t have to do a lot of training. It’s how we make things frictionless for the both the customer and the employee.

We have amazing teams in product management, technology, data science that really help deliver great capabilities for our salespeople.”…”

and more!

Mastering Brand Storytelling is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand Why Brand Story Telling is So Important

Need help with that? Consider:

Next, move to:

Step 2.) Consider Brand Story Themes that Would Contribute Towards It

Need resources for that? Consider:

Finally, move to:

Step 3.) Connect All The Dots and Make It So!

Need resources for that? Consider:

Good stuff!

Your takeaway?

Brand storytelling can be a great way to increase your bottomline profits…

Why not take advantage of that today?


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