Microinfluencers and you… Perfect together?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I had several beeyon dollars to invest in Mega Influencers”

If so you’re definitely not alone – It’s a fast and easy way to get your message to the masses!

Thing is, not everyone can afford such a being…

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

nealschaffer.com/how-to-approach-micro-influencers/

There, you’ll discover goodies like:

“…Over time, especially with the popularity of visual social networks like Instagram, more and more brands are making shifts in their influencer marketing programs and increasingly seeing social media influencers not just as a way to amplify the brand’s content, but as superior content creators. More and more companies are working with influencers to create content that could be leveraged not just in social media, but also throughout organic and paid digital efforts that the company might have.

One of the most recent influencer marketing trends is seeing companies that are outsourcing their entire content creation efforts to an army of micro – influencers.

Why is this happening and why might your brand want to take advantage of this trend?…..”

and

“…What many people forget is that influencers, whether they be online celebrities, nano influencers with less than a thousand followers, or micro – influencers, are content creators. They are good at creating content that is aligned with and engaged by social media audiences in influencer space. When we look at the cost of our creating content, whether it is through an agency or in-house, we can now begin to compare and contrast those costs with that of working with a micro – influencer to create that content for us. In doing such a comparison, many brands are finding that working with micro – influencers for content creation is extremely cost-effective.

While there are some micro – influencers that would like to be compensated for their time and influencer content creation, there are also many other micro – influencers in the influencer marketing industry who will create content simply for the incentive of receiving free products from the brand…..”

and more!

Mastering Micro Influencers is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look First for General Engaging Micro Influencer Tutorials

Need help with that? Consider:

later.com/blog/micro-influencer-marketing/

stackla.com/resources/blog/5-ways-to-grow-your-ecommerce-business-with-micro-influencers/

blog.planoly.com/rise-micro-influencer

Next, move to:

Step 2.) Consider Becoming a Micro Influencer Yourself

Need resources for that? Check out:

gettinggrowth.com/how-to-become-a-micro-influencer/

social-podium.com/academy/influencer-marketing/how-to-become-a-micro-influencer/

www.success.com/5-tips-to-become-a-micro-influencer/

Finally, move to:

Step 3.) Uncover Influencer Directories Both To Use And Advertise

Need ideas for that? Consider:

blog.voxfeed.com/en/directory-nano-micro-maco-influencers/

influencermarketinghub.com/free-influencer-marketing-tools/

influencermarketinghub.com/youtube-influencer-platforms/

www.youtube.com/results?search_query=find+micro+influencers

Good stuff!

Your takeaway?

Just because you cannot engaged huge influencers on social media today doesn’t mean that avenue is closed to you… there’s always micro-influencers too!

Why not take advantage of that today?

Enjoy!

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