Ever wake up one morning and think to yourself:
“Jeepers self, if only I could create unique selling propositions that let my products fly off the shelves!”
If so you’re definitely not alone – the more your USP speaks to your reader, the more sales you should make!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“A unique selling proposition (USP) is a short, written statement that clearly explains the differentiating factor of your product or service; it serves as the basis for your marketing materials, sales pitches, sales decks, and more. All USPs are constructed using key elements that help set you apart from the competiton and communicate unique value such as low prices, stellar customer service, proprietary features or use cases, and more.
Regardless, all USPs should be just a few sentences and brief enough to include on a landing page or use as part of an elevator pitch. For this reason, you can think of your USP as a tagline or catchphrase with a header and subheader, ….”
“While the three key elements above explain the framework for creating a successful USP, below are common value propositions your USP can communicate. This includes things like price, service, logistics, features, and more. The purpose of your unique selling proposition is to effectively convey your unique value offering, so it’s important to identify the right thing.
To help, here are some value propositions you can use for your own USP:
Lower Price: If you’re the low-cost leader in your industry, centering your value proposition around the money your customer will save is a good idea.
More Convenient Purchase Process: A company that reduces friction during the purchase process by delivering faster, offering free installation, or setting them up with an expert advisor offers immediate value.
Long-Lasting Value: Some USPs rely on the long-term value or reliability of a product relative to others in the space, often to justify a higher price.
Unique Feature, Offering, or Use Case: If your product or service has a feature or offering that your competition doesn’t offer, or if you serve a different market from your competition, make that clear.
Better Service: If you offer better customer service and a better overall customer experience when compared to the competition, this could be a great angle for your USP…….”
Mastering effective USPs is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for Beginners USP ideas
Need help with that? Consider:
Next, move to:
Step 2.) Look for Excellent USP examples
Need resources for that? Check out:
Finally, move to:
Step 3.) Create Your Own USP and Make It Shine!
Need ideas for that? Consider:
A grand USP can help boost your bottom line….
Why not take advantage of that today?