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Natural Search

eBay is sharing tips on how to optimize your site for "organic" or "natural" search results with search engines. There are two main search classifications: natural search and paid search. While paid search refers to all pay-per-click advertising (such as Google AdWords and Overture), natural search refers to all unpaid search results based on relevance.

eBay has collected several easy-to-implement "Do's and Don'ts" to help you improve your natural search results rankings.

Improving your natural search rankings will deliver significantly more traffic to your site (including increasingly pertinent and targeted users), helping you drive more Active Registered Users (ACRUs) ACRUs, Winning Bids and BINs, earning you greater commissions from eBay! Following our "Do's and Don'ts" list is an excellent starting point - acting upon any number of these best practices will improve your natural search rankings.