Ever wake up one morning and think to yourself:
“Jeepers self, if only more peoples would open me emails so they’d see all the goodness I share!”
If so you’re definitely not alone – the more people who see what you have to offer, the bigger probability someone will take action!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“Trigger an emotion
Imagine all the survey email subject lines in your inbox right now. What emotions come to mind?
Are you having trouble coming up with an answer? That’s probably because most of those subject lines don’t trigger any type of emotion. They’re forgettable.
Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Emotion always trumps rationale. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. …”
“…Focus on the benefits
Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. To do this, however, you need to offer some kind of incentive for taking the survey.
For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. This may seem like quite a large give, but remember the value of a customer’s time and feedback.
Even quick product reviews on your website could warrant a smooth 10% or 15% off…….”
Mastering eMail Subject lines is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for General eMail Subject Ideas Tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Prefer Visual Learning? Look to YouTube for eMail Subject Lines Videos
Need resources for that? Check out:
Finally, move to:
Step 3.) Discover eMail Subject Title Generators and Make It So!
Need ideas for that? Consider:
Compelling more and more people to open your emails is a rather wonderful idea…
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!