Ever wake up one morning and think to yourself:
“Jeepers self, if only I could understand connect more with my targeted audience via emails!”
If so you’re definitely not alone – the more people know, like and trust you, the more they’ll be willing to act on your recommendations!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“Email personalization is a digital marketing tactic that typically involves the use of subscriber data to create a custom experience for different groups and individuals. Personalized emails give marketers the ability to target specific subscribers with special offers, relevant content, and important information.
When done well, personalized emails feel as if the message was written and designed just for the subscriber. And in some cases it actually was! But automation and artificial intelligence (AI) often play a role in creating that unique message.
The goal of email personalization is to create a more personal email experience. The inbox is a private, personal place. When your brand’s emails arrive, you want people to feel like they’re hearing from a trusted friend. Because the last thing anyone needs is another advertisement….”
“…n fact, according to research from McKinsey & Company, 71% of consumers say they expect personalized marketing and 76% get frustrated when it’s not there.
Email is the most popular and perhaps the most powerful place to implement personalization. Statista reports that 78% of marketers are using email for personalized communication. That far outpaces the next most popular channel, the website, which 56% of marketers are personalizing. Only around one-third are personalizing experiences in paid ads, social media, and mobile applications.
McKinsey and Company also found that brands using personalization generate 40% more revenue than those that don’t……”
Mastering eMail personanization is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for General eMail Personalization Tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Prefer Visual Learning? Look to YouTube for eMail Personalization Videos
Need resources for that? Check out:
Finally, move to:
Step 3.) Discover How To Add Your Own Unique Voice to Your eMails and Make It So!
Need ideas for that? Consider:
Personalizing your eMail marketing and making yourself stand out from the rest of the Thundering Crowd is a Grand idea….
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!