Ever wake up one morning and think to yourself:
“Jeepers self, if only I could gain visibility within LinkedIn so the folks I need to contact would reach out first!”
If so you’re definitely not alone – LinkedIn is a powerful business networking giant, and knowing how to optimize your LinkedIn experiences can greatly increase the probability of you being seen by the right folk at the right time.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
www.searchenginejournal.com/linkedin-algorithm/424098/
There, you’ll discover goodies like:
“…LinkedIn is the largest professional online networking platform in the world.
More than a social media channel, LinkedIn can be used to connect with friends, family, and colleagues, and to expand your career prospects via new contacts, online learning, and more.
In short, LinkedIn is much more than simply a resume site. Far from exhaustive, here is a list of a few things you can do on LinkedIn:
Connect with friends and family.
Connect with work colleagues and other professional contacts.
Meet new industry professionals.
Re-share posts, articles, and videos.
Publish your own posts, articles, and videos……..”
and
“…. LinkedIn considers the varying “degrees” (first, second, third, and fourth+) of Connections when determining who or what is most relevant to your interests.
In simpler terms, on LinkedIn, it really matters who you know.
A larger LinkedIn network means more Connections, which means more opportunities to virtually bump elbows with other professionals. With this, your content can be displayed to users far beyond your first-degree Connections, and vice versa.
Further, LinkedIn’s algorithm also considers who you’ve interacted with on the platform, via comments, likes, shares, and reactions……..”
and more!
Getting a handle on LinkedIn Marketing and networking is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Discover How To Optimize Various Aspects of LinkedIn
Need help with that? Consider:
www.metatags.org/seo-tips/social-media/linkedin-tags/
www.natheemscreative.com/linkedin-seo-optimization/
rockcontent.com/blog/linkedin-seo/
Next, move to:
Step 2.) Look for Visual LinkedIn SEO Ideas
Need resources for that? Check out:
www.youtube.com/watch?v=C4W-uGF2C4w
www.youtube.com/watch?v=LqdqKOeVxC0
www.youtube.com/watch?v=RGg8eHBC9L0
www.youtube.com/watch?v=jFdOgs6gjKM
www.youtube.com/watch?v=9zj757wz_Tg
Finally, move to:
Step 3.) Choose Your LinkedIn Strategy to Add To Your Bottom Line
Need ideas for that? Consider:
influencermarketinghub.com/linkedin-marketing-strategy/
marketinginsidergroup.com/strategy/7-tips-better-linkedin-leads/
nethunt.com/blog/linkedin-content-marketing-strategy/
b2bgrowth.sounder.fm/episode/4-tips-to-improve-your-linkedin-strategy-in-2022
www.thenina.com/how-to-build-a-linkedin-marketing-strategy/
Good stuff!
Your takeaway?
LinkedIn can be a great boon for your business….
Why not see if it’s for you today?
Enjoy!
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