Ever wake up one morning and think to yourself:
“Jeepers self, if only I could create unique selling propositions that let my products fly off the shelves!”
If so you’re definitely not alone – the more your USP speaks to your reader, the more sales you should make!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“…Pull Together Information.
Before you start developing your USP, pull together the information listed below. If you don’t have this information, check out my article “Drive Conversions With The Right Audience” to see how to conduct it.
Competitive Analysis – Conduct to see what you’re up against.
Profile Existing Customers – Explore to understand their wants and needs.
Define Your Target Audience & Buyer Personas – You need to know who you’re targeting.
Identify Offerings Value – It’s important to know your brand’s unique value….”
Take the information you’ve gathered, analyze it, and start identifying your compelling USP.
List all the things that your competitors do well.
List all the things you do well.
List what your customers want.
Start comparing your most unique angles against your audience’s needs. Are there any needs that haven’t been filled? Is there anything that you provide that your competitors can’t easily copy or reproduce?……”
Mastering USPs is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for Beginners USP ideas
Need help with that? Consider:
Next, move to:
Step 2.) Look for Excellent USP examples
Need resources for that? Check out:
Finally, move to:
Step 3.) Create Your Own USP and Make It Shine!
Need ideas for that? Consider:
A fantastic USP can help increase your bottom line….
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!