Consider the following scenario about someone like you or me - we'll call him Bob.

When he started, he was working in a "retail" store as an assistant manager.

Like so many people, he often dreamed of owning his own business but didn't know exactly what business he wanted to get into. So, he read everything he could get his hands on about starting, owning and operating a small business. Of course, some of what he read was about "mailorder."

One day, at the store, he noticed a flyer from one of the store's suppliers offering a product the store didn't carry. - He took that flyer to his boss with some sales ideas he had gleaned from some of the mailorder books he had been reading. - Being the 'typical' small retail shop owner, his boss dismissed his ideas.

How, then, was our Bob able to build up a profitable mail order business....figure out the profitable way to advertise it...that led to Jim reading the following ad:

"Mail Order Business For Sale by Owner. Established 9 years. Grosses $600,000. Nets $180,000."

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