Morning!
Or afternoon actually.
You know, you know you're getting older when before, you could easily churn out 25 chapters in one day, and today…you realize that the sun will still rise tomorrow if you dare to take your time!
oOo what I said. But I digress.
Anywhos, I'm definitely nearing the finish line with Big Huge Holiday Profits, and you're going to absolutely *adore* what the GOLD version includes! (Remember to snag your copy at the prelaunch price of only $17 – when it's available, it will definitely be $57 or more).
But I digress once more!
Today is Day 4 of Big Huge Holiday Profits – hope you enjoy what I share with you in 3….2….1….NOW!
December 4 – Decide 1 Xmas promotion
Before you begin
Twitter Tip: Send the following to your network.
I'm thinking about making XYZ my #niche holiday sales event. What do you think?
Yesterday, you got a pretty decent idea of what you want to sell during the holidays.
Ideally, at least one item managed to smoosh itself into your consciousness!
This item will be your primary Xmas promotion.
And please do remember – these ideas are only one particular way you can approach your holidays sales.
If you want to go the whole route of a site-wide coupon, do be my guest!
So…back to the item. There's ideally at least one flagship item you want to promote.
Why it's important
It's important to zero in on this item because it gives you a starting point, a focal point, for your entire holiday sales.
You'll be able to use sub-items as upsells during the checkout process!
How to do it
You make an educated guess as to just what you have that will be the most popular, highly craved goodie (based upon your research).
In other words, you just freakin' do it.
Sure, you might guess wrong. But at least making an educated guess starts you along the right path to bigger holiday profits!
Once you've decided on the primary product, take a good long look at what you current have regarding it.
Ask yourself:
Jeepers Self, how can I make it more attractive for buyers this holiday season?
Can you tweak it for the holidays?
Can you quickly write up an enhanced white paper that you include WITH purchases…that give your customers additional ideas they'd never have considered on their own?
Can you slash the price?
Anything you can do to attract a customer's interest (ie, BONUS! Grab this in time for the holidays, and receive our special private gift for you – our top 10 creative uses for ….) is a Good Thing indeed.
If you go for the whitepaper thingee, take a break now and write it.
'matter of fact, whatever goodie you decide you want to offer – stop what you're doing now and do it.
It will benefit you down the road.
This chapter might seem small…but the research you'll do…you'll be glad you have the time!
Use it wisely.
Closing thoughts
Today, you decided upon your main holiday promotion. And do remember – this is just ONE idea! You can (and should!) easily modify it to best fit your needs.
A main holiday promotion – it's a good thing.
An upsell – it's a better thing!
And that brings me to….well, you'll just have to see tomorrow. 🙂
Want to learn more? Get the hence to the Big Huge Holiday Profits Prelaunch…
Click below…because you'll love what you discover.
Enjoy!
Grow strong,
Barbara Ling