Wasn't that easy? :-)

Remember, when your potential customers visit your web site, you aren't there personally to sell - you have to depend upon your web site content to convince them your product/service is the solution they've been looking for.

Great copy talks with the reader. It produces a sense of "hey, all of my solutions are being provided right here!" and a feeling that you understand and empathise with the dilemma at hand.

Great copy doesn't talk about wants, it trumpets solutions. You don't ultimately obtain a merchant account just so you can take credit cards orders - you do so because you know you'll receive far more sales and money rolling inif you have that capability. Yes, it's kinda sorta the same thing, but the second example extolls the benefits (the goodies), not merely fills a need.

Great copy packs emotional or button words. It gives your reader a burning desire to take action, like either buy the product, call for more information, or subscribe to a list for example.

Great copy revolves around the reader. It's written with lots of "you"s so you can draw the reader into emotionally living their dream and experiencing your solution.

Great copy includes words like:

absolutely alternative amazing approved attractive authentic bargain beautiful believe benefits better big bonus colorful colossal comfortable complete confidential convenient crammed delivered dependable direct discount discover easily easy endorsed enormous excellent exciting exclusive expert famous fascinating fast fortune free fresh full fun gain genuine gift gigantic greatest guaranteed happy healthy helpful highest how huge immediately improved informative instructive interesting largest latest lavishly learn liberal lifetime limited love lowest magic mammoth miracle money more natural new noted now odd original outstanding perfect personalized popular powerful practical preview professional profitable profusely proven pure quality quickly rare reduced refundable reliable remarkable results revealing revolutionary right safe satisfying save scarce secret secrets security selected sensational simplified sizable solution special startling strange strong sturdy success successful superior surprise terrific tested to tremendous unconditional unique unlimited unparalleled unsurpassed unusual useful valuable value wealth weird win wonderful yes you

Great copy is what sells your product when you're not there to do so yourself.

Some great resources for copy include:

Ad Copy Secrets Revealed - From Marlon Sanders, one of the most well-known copy writing and Internet marketing masters on the Internet, he guides you through the three crucial steps: One, Craft a personal letter to your prospects that explains in detail what your product is, does and exactly what it will do for them, Two, Post this letter on a web page that loads lightning fast and has a HOT design and Three, Promote with associate programs, ezine articles, endorsed mailings, and free publicity...

Enjoy!

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