Ah,
actually selling your products or services on the Internet. It is truly
a most wonderful thing.
One
of the difficulties entrepreneurs run into when writing sales letters for
their site is they're just too close to the products! After all, you know
how terrific they are...but your website visitors don't.
Think
about it...they might have found you in search engines. Maybe they heard
about you from their peers. Perhaps an article you had written sparked
interest for the visitor to learn more.
So
they visit your site! Now stop right there and put yourself in their perspective.
They're checking out something about which they have no feelings attached...it
could be good, it could be lousy, who knows?
Thus,
your website has to grab them by the neck and excite them to want to learn
more more more! How do you achieve this?
There
are several techniques involved. The first thing to remember is you're
actually, well, not the most important quality to your product. Your
site should talk in terms of the values and benefits visitors will
receive should they be wise enough to invest in your offerings. Don't write
"I I I ..." instead, talk to your visitor with
"you you yous."
Next,
be vivid. Be exciting! Intrigue and entrace. Hook your reader's emotions
and evoke feelings that make them desire your service. Keep in mind that
people buy to change their emotional state. For example, they might invest
in diet plans, not because they enjoy eating an unusual diet or even because
they want to lose weight...but because they want to be attractive to the
appropriate sex. They want to feel desirable.
See
what I mean? If you sell diet plans based upon the theme, be healthy...it
might be true, but might not strike that emotional chord within your reader.
Put your product as a solution to a fervently felt desire, however...and
you mihgt see your sales take a turn up to the sky.
Some
great resources for Sales letters include:
Push
Button Sales Letters - Written by Marlon Sanders, well known Internet
marketing professional, it craft 100% customized, potent, targeted sales
letters just by filling-in-the-blanks and clicking a button. You'll get
a sales letter nicely formatted on a web page when you're finished. Just
polish it up some, link it to your order form and you're off and running....
[ read
more ]
Amazing
Formula - First off, Marlon makes no assumptions about his reader’s
online sales know-how. And he offers no guarantee that his system will
make anybody millions from selling products on the web. What he does produce
is good, solid guidance (and there’s plenty of it) on cutting through all
the crap and getting down to business on the Internet. It’s a “roll up
your sleeves and do it” system that’s worked for others in the same boat
I’m in. If I follow the formula, I’ll increase my odds for success. With
a money-back guarantee. That’s all anybody could ask for! [ more
... ]
Enjoy!
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