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Platinum
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Platinum
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Fashion Jewelry
Did
you know this about platinum?
Gold
is rare, but every year twenty times more is mined than platinum, and to
produce one platinum ring, more than one ton of ore must be mined. Many
platinum jewellery designs are accented with 18-carat gold. This contrasts
beautifully with platinum's pure white colour, creating a sophisticated,
versatile and fashionable look.
Pure
white and eternal, platinum is the perfect choice for a wedding ring. In
the UK the minimum purity for platinum is 85% but in fact most jewellery
contains as much as 95% pure platinum.
By
comparison, 18 carat gold contains 75% pure gold and 9 carat gold only
37.5%.
Platinum
never tarnishes nor loses its deep white colour, and will not wear thin
like so many gold rings. And remember - the wedding dress will only be
worn once, the flowers and the cake last only one day. Your rings will
be a reminder of your wedding day every day of the rest of your lives.
Make sure they reflect the joy of it.
Platinum
holds gemstones most securely, because its strength and neutral color enhances
the brilliance and depth of diamonds and precious stones. Because of its
density and weight, you can feel the difference between platinum and other
precious metals.
There
are no karat marks to identify platinum. In the United States platinum
is usually marked: PT or PLAT. In Europe, platinum is identified by the
following marks: 950 or PT950. Since platinum is the purest metal it rarely
causes an allergic reaction. There is an increased interest in platinum
jewelry both in the US and abroad; Bridal rings being the strongest selling
category.
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