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Jewelry > Platinum

Use the handy links below to zoom to your platinum jewelry needs!

Platinum Jewelry

Platinum Pendants & Lockets

Platinum Diamond Ring

Platinum Chain

Platinum Earrings

Platinum Necklaces

Platinum Rings

Vintage Platinum Jewelry, Antique

Platinum Bracelets

Platinum Solitaire

Platinum Studs

Platinum Tennis Bracelet

Loose Platinum Beads

Platinum Fashion Jewelry

Did you know this about platinum?

Gold is rare, but every year twenty times more is mined than platinum, and to produce one platinum ring, more than one ton of ore must be mined. Many platinum jewellery designs are accented with 18-carat gold. This contrasts beautifully with platinum's pure white colour, creating a sophisticated, versatile and fashionable look.

Pure white and eternal, platinum is the perfect choice for a wedding ring. In the UK the minimum purity for platinum is 85% but in fact most jewellery contains as much as 95% pure platinum.

By comparison, 18 carat gold contains 75% pure gold and 9 carat gold only 37.5%.

Platinum never tarnishes nor loses its deep white colour, and will not wear thin like so many gold rings. And remember - the wedding dress will only be worn once, the flowers and the cake last only one day. Your rings will be a reminder of your wedding day every day of the rest of your lives. Make sure they reflect the joy of it.

Platinum holds gemstones most securely, because its strength and neutral color enhances the brilliance and depth of diamonds and precious stones. Because of its density and weight, you can feel the difference between platinum and other precious metals.

There are no karat marks to identify platinum. In the United States platinum is usually marked: PT or PLAT. In Europe, platinum is identified by the following marks: 950 or PT950. Since platinum is the purest metal it rarely causes an allergic reaction. There is an increased interest in platinum jewelry both in the US and abroad; Bridal rings being the strongest selling category.

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