Improving Your Collectibles Sales

• Q: What If People Visit But Never Buy?
• A: Evaluate Your Collectibles/Heirlooms/Antiques Sales Letters

Revealing The Art

Ah, actually selling your products or services on the Internet. It is truly a most wonderful thing.

One of the difficulties antique fanciers run into when writing sales letters for their site is they're just too close to their items! After all, you know how terrific they are...but your website visitors might not.

Think about it...they might have found you in search engines. Maybe they heard about you from their peers. Perhaps an article you had written sparked interest for the visitor to learn more.

So they visit your site! Now stop right there and put yourself in their perspective. They're checking out something about which they might desire desperately...but not yet have enough trust of you to purchase.

Thus, your collectibles website has to grab them by the neck and excite them to want to learn more more more! How do you achieve this?

There are several techniques involved. The first thing to remember is you're actually, well, not the most important quality to the items you want to sell. Your site should talk in terms of the values and benefits visitors will receive should they be wise enough to invest in your offerings. Don't write "I I I ..." instead, talk to your visitor with "you you yous."

Next, be vivid. Be exciting! Intrigue and entrace. Hook your reader's emotions and evoke feelings that make them desire your service. Keep in mind that people buy to change their emotional state. For example, they might crave collecting Wedgewood, not because they enjoy being relieved of their money...but because they want to possess special pieces . They might want to feel the thrill of ownership....of knowing they're contributing towards preservation, etc.

See what I mean? If you sell wedgewood based upon the theme, it's a pretty blue...it might be true, but might not strike that emotional chord within your reader. Showcase your antiques as a solution to a fervently felt desire, however...and you might see your sales take a turn up to the sky.

Learn from the best.

Want to learn how to design and develop your own killer antiques or collectibles sales letters? There are several resources to consider online, including:

Push Button Sales Letters - Written by Marlon Sanders, well known Internet marketing professional, it craft 100% customized, potent, targeted sales letters just by filling-in-the-blanks and clicking a button. You'll get a sales letter nicely formatted on a web page when you're finished. Just polish it up some, link it to your order form and you're off and running.... [ read more ]

Amazing Formula - First off, Marlon makes no assumptions about his reader’s online sales know-how. And he offers no guarantee that his system will make anybody millions from selling products on the web. What he does produce is good, solid guidance (and there’s plenty of it) on cutting through all the crap and getting down to business on the Internet. It’s a “roll up your sleeves and do it” system that’s worked for others in the same boat I’m in. If I follow the formula, I’ll increase my odds for success. With a money-back guarantee. That’s all anybody could ask for! [ more ... ]

Continue to enjoy your visit!

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