🌠 19 Supremely Tips for Converting Paid Traffic?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could convert more and more of my paid traffic so my bottom line would rise like the sun every morning (and stay put until the next morning)!”

If so you’re definitely not alone – organic traffic is getting harder and harder to gain, so bunches of folk turn next to paid traffic.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

databox.com/converting-paid-traffic

There, you’ll discover goodies like:

“…Make sure your CTAs stand out on your landing page

Once you have a compelling offer, it should be your primary call-to-action (CTA) on your landing page.

“One way to effectively convert paid traffic to a lead or even a sale is to have a strong CTA,” says Noelle Del Grippo. “Having a strong CTA will drive the users who clicked on your ad to perform an action when they are on your site.

A strong CTA should tell the user what you would like them to do once they are on the site, such as, Sign up for a free trial, Request a quote, or Schedule a demo/call rather than having a generic CTA of Contact us.”

Nicholas Hollinger of Visitor Queue adds, “Ensure that you have a call to action not only at the end of every page, but also placed throughout the content. How many will depend on the length of the content, but having at least one half way through the content is very important.” …”

and

“…Reduce distractions on your landing page

Another best practice is to keep your landing page focused on your offer.

“Maintain advertising scent and reduce distractions,” says Alex Birkett of Everything But The Plant. “An ad should drive a specific motivation and that scent (derived through the copy and imagery you use) should be maintained through the landing page and up to the conversion/thank you page. It should all feel like the same experience.

An example of how *not* to do that is to drive ads to a specific campaign or offer and then have a landing page with different imagery and 4 different offers. That leads to confusion and a bounce. Make it specific, relevant, and remove as many extraneous distractions as possible.”…”

and more!

Mastering paid traffic is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Learn the Basics of Paid Traffic

Need help with that? Consider:

www.semrush.com/blog/paid-traffic/

ivanmana.com/category/paid-traffic-tutorials/

www.searchenginejournal.com/ppc-guide/

Next, move to:

Step 2.) Create Superb Ad Copy

Need resources for that? Consider:

neilpatel.com/blog/optimize-facebook-ads-drive-traffic-sales/

blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx