Ever wake up one morning and think to yourself:
“Jeepers self, if only I could take advantage of Google and use that big huge monolith for my own profitable purposes (in other words, allowing future customers to find me)!!!!!!”
If so, you’re definitely not alone – Google can really be quite the boon in helping customers find you!
And that’s why you’ll find the following article to be of great interest to you (and pls be sure to return here once finished so you can benefit from the other goodies I’ve uncovered for you):
diymarketers.com/use-google-get-customers/
There, you’ll discover goodies like:
“…Keep Google My Business Updated
Having a good Google My Business page is incredibly important, especially if you work in a specific area and you want to attract people to your store. Even your regular customers will search for you on Google to check your hours or see if something has changed before they jump in the car to drive there.
Google My Business is a mini home page. It will literally put you on the map, help people find you when they do local searches, and it is a good ranking boost as well.
Make sure you provide as much information as possible about your business, answer all questions, and be as detailed as possible. Write in a tone that represents your brand and that you find will appeal to your target audience. Why? Your customers are using Google to find you. The more complete your Google My Business Profile is, the more Google will reward your business by placing you higher in the rankings and by featuring ore of your content….”
and
“… Answer Your Customer’s Questions
Another important thing to keep in mind is that you need to create content people are actually looking for. If you write a great post that no one will ever read, you are not doing yourself any favors.
The best way to come up with topics is to do some keyword research. You can use a tool like Ahrefs, which will tell you how many searches a keyword gets in a month and how much competition there is for it. Once you know that, you can select keywords and topics that have a decent amount of search, but where the competition is not as fierce.
A simple way to do this is to collect a list of the most popular questions your customers might be trying to answer and create content that answers that question most completely. The more specific and targeted your questions and answers, the more likely that they will rank at the top of Google….”
and more!
The topic of how Google can help local businesses increase their bottom line is something that could make for a great challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Review best area practices for Google My Business
Need resources for that? Check out:
www.searchenginejournal.com/google-my-business-profile-program-upgrades-breakdown/378732/
www.asnmarketingplan.com/tutorial-google-my-business-2020/
Step 2.) Review the best ways to create a blog for your business with excellent content
Need resources for that? Check out:
www.impactbnd.com/blog/effective-memorable-blog-posts
marketinginsidergroup.com/content-marketing/70-smart-tips-instantly-boost-blog/
Step 3.) Become the Consultant of Choice!
Need resources for that? Check out:
whatagraph.com/blog/articles/how-to-start-a-digital-marketing-agency
www.wordstream.com/blog/ws/2018/07/17/how-to-start-a-digital-marketing-agency
Good stuff!
Your takeaway?
You can use Google to help future customers find either your clients or even your own business…. for zero cost…
Why not take advantage of that today?
Enjoy!
