Ever have the most magnificently perfect marketing pitch perfected for your powerfully profound audience of proficient patrons? (and yes, that sentence did take several minutes to construct
)
Well then! As you might know… all of your brilliant work will go for naught if nobody remembers it. So it’s within your best interests to ensure the most impactful piece of goodness that you impart… *stands out* in people’s minds.
In other words, you want people to remember not only your conclusion…
… but also the *next* desired CTA (call to action)!
Do you want folks to call you after reading your article?
Opt in to a mailing list?
Click on your affiliate link?
Whatever it is that you desire, you must spell it out as well!
has a great discussion about creating conclusions and other thingees that remain in people’s minds after consuming your content.
Definitely worth a look-see!
The fine art of getting people to remember your words is something that could be put to good use in a 1 page cheatsheet as well! You could break it down into:
Step 1.) Remember to use Action Verbs
Step 2.) Proactively suggest to all reader they forward your email to their friends
Step 4.) Be confident in your CTAs
Resources to help with the above include:
www.bobangus.com/action-words/
www.verticalresponse.com/blog/the-30-magic-marketing-words/
blog.hubspot.com/marketing/why-people-forward-emails-data
www.crazyegg.com/blog/science-of-cta/
Your takeaway?
It would truly be a shame if, after your magnificent effort spent Internet marketing or eMail marketing or ….
… people forgot the key actionable points of your presentation/content.
Prevent that from happening by making your content *memorable*.
Enjoy!
