🌠 As The Marketing Cookie Crumbles… It’s Time To Up Your Per

Ever wake up one morning and think to yourself:

“Jeepers self, Google has talked about the removal of 3rd party cookies… what will I do then ?”

If so you’re definitely not alone – cookies can be wonderful thingees to track thingees like, oh, gee, I don’t know… affiliate tracking, membership tracking and all sorts of the wonderful customer tracking you can do today!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

adage.com/article/piano/how-buzzfeed-and-other-publishers-are-optimizing-first-party-data/2336226

There, you’ll discover goodies like:

“Media and publishing companies have—happily—found themselves in an unfamiliar position this year: the catbird seat. With the deadlines for browser-based cookie removal fast approaching, anyone whose business relies on digital advertising has spent the past few months strategizing and testing, testing and strategizing. In a post-third-party cookie world, third-party data is obviously out, but first-party data is very much in. And publishers happen to be sitting on a treasure trove of it.

The entire industry has one eye on devising their own solutions for third-party cookie deprecation and the other on tracking developments with Google’s own ad targeting technology, the Federated Learning of Cohorts (FLoC)….”

and

“As Badler says, the industry is growing up. “Now it can’t just be about how many clicks an ad gets,” she notes. “We’ve got to get a little bit more sophisticated.” This includes how we think about measurement, analytics and the very concept of consent, she explains. “We have to get out of targeting specifically one person; now you’re targeting a panel or a cohort. From a moral position, it’s definitely the better thing to do.”…

and more!

So what else would help during this future development?

Why, building your brand of course!

And luckily, building your brand is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look Up Personal Brand Creation Tutorials

Need help with that? Consider:

medium.com/digital-marketing-lab/the-ultimate-guide-to-creating-a-personal-brand-in-2021-dfee8fb0666a

www.forbes.com/sites/carolinecastrillon/2020/06/30/7-steps-to-create-a-powerful-personal-brand/?sh=730df461104b

hingemarketing.com/blog/story/personal-branding-strategy-a-roadmap-for-professionals-experts-and-executives

Next, move to:

Step 2.) Discover Your Own Particular Brand Voice

Need resources for that? Consider: