Ever wake up one morning and think to yourself:
“Jeepers self, eventually the world *should* return to normal…. I wonder how I can take advantage of SEO to make it happen sooner?”
If so, you should greatly enjoy the following (and be sure to return to this page after you check it out):
www.searchenginejournal.com/covid-19-crisis-recovery-seo-tactics/361030/
This goodie includes:
Crisis: Connect, Adjust, Engage
Key channels: Website, SEO, Local, Content
In this phase, businesses should:
Maintain website and increase digital relevance.
Add COVID-related content – FAQs, your policies, banners.
Ensure local listings and maps are updated.
Start developing new content.
Recovery: Working in the New Normal
Key channels: Website, Paid Media, SEO, Email
During recovery, we listen to our customers in order to find out how to tune the business and figure out how to package what we’re offering to our customers in the most effective way.
This involves:
Generating interest with unique offers.
Targeted relaunch of paid media.
Investing in SEO prioritizing schemas, voice, and technical health.
Optimizing mobile with AMP and superior navigation.
Amplifying omnichannel efforts with email.
and lots lots more!
The topic of business recovery is something that would definitely be of interest to a huuuuuge number of folk online and woulod make for a superb blog post, business tutorial, product or more!
It could be structured like so:
Step 1.) Look at your products to see what would be most valuable post-recovery
Step 2.) Create special sales to get income in faster
Step 3.) Rinse and repeat!
Resources for the above include:
www.zdnet.com/article/states-of-shock-part-2-recovering-our-tech-economy-after-covid-19/
www.marcumllp.com/insights/start-planning-marketing-strategies-today-for-the-covid-19-recovery-ahead
www.crazyegg.com/blog/limited-time-offers/
help.shopify.com/en/manual/promoting-marketing/discount-codes
thekrazycouponlady.com/tips/store-hacks/lowes-discount-tips-joanna-gaines
vwo.com/blog/increase-ecommerce-conversion-sales/
Your takeaway?
Eventually… the economy *will* recover…. it makes good sense to ensure *your* business is ready to take advantage of it.
Enjoy!
URL
Author
Team Produced (content team, social team, SEO team, etc.)
Total Time (how long did it take to produce the content in its entirety)
Title
Date
Content Type (is it a blog post, infographic, case study, etc.)
Content Goal (what was the point of producing the content: backlinks, traffic, conversions, etc.)
Word count
Comments
Shares (break this down by social network and total)
Barry Manilow never had it so good (there’s even a spreadsheet you can use over at docs.google.com/spreadsheets/d/1c6zu7Hl_DQM93rQ2AUN_UsTn5tUUcO1Qx_LAcGdJkKc/edit !)
Auditing your SEO content strategy is a topic that would be grand for a blueprint as well. You could break it down like so:
Step 1.) Familiarize yourself with what auditing is available
Step 2.) Take advantage of SEO content auditing tools
Step 3.) Decide your content goals and make them happen!
Resources for the above include:
www.jumpfactor.net/seo-content-audit-tool-checklist
www.quicksprout.com/content-audit/
divvyhq.com/2019/08/10-seo-content-audit-tools-for-easy-content-analysis/
cognitiveseo.com/blog/21179/free-seo-audit-tools/
www.searchenginejournal.com/set-achieve-realistic-seo-goals/288839/
Your takeaway?
Great SEO will result in free organic quality traffic that converts….
Why not take advantage of that today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!