🌠 eCommerce Content Marketing…. Revealed?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could create content that related to my eCommerce products soooo well, it would help sell themselves?”

If so you’re definitely not alone – online eComm is booming (thank you pandemic) and that means….

Competition!

Bleeploads and bleeploads of competing eComm stores that are trying to attract *your* future customers.

It can be a super challenge indeed to tackle!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

ecommerce-platforms.com/articles/ecommerce-content-marketing-guide

There, you’ll discover goodies like:

“….Developing a content strategy for ecommerce means figuring out how to connect with your audience and elevate your brand through the right articles, videos, and more. The biggest challenge for most business leaders is figuring out what their content should be about.

The first thing you need to know is that while written text is usually the most popular form of content marketing for beginners – it’s not the only option. Aside from blogs and articles, companies can invest in press releases, whitepapers, case studies and eBooks. You can also consider:

Video marketing, such as live videos, Q&As or how-to content

Infographics and informative images – great for social media

Podcasts and audio bites – ideal for audience members on the move ….”

and

“Don’t have an email list to kickstart your ecommerce content marketing plan?

That isn’t a problem- start building one.

Insert a field for customers to enter their email address as they check out. Don’t forget to put a checkbox that gives you permission to email them in the future.

You could also create a lead magnet that encourages prospects to opt into your mailing list. For example, give away a free e-book, a cheat sheet, webinar training, etc. in exchange for their name and email address. …..”

and more!

Mastering eCom Content Marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look First for General Content Marketing Tutorials

Need help with that? Consider:

blog.hubspot.com/marketing/content-creation

www.simplilearn.com/content-marketing-trends-article

www.siegemedia.com/creation/types-of-content-marketing

Next, move to:

Step 2.) Uncover eCom Product Copy Ideas

Need resources for that? Check out:

sleeknote.com/blog/e-commerce-copywriting

www.linkedin.com/pulse/10-powerful-copywriting-tips-every-e-commerce-brand-needs-ryan-moran