Ever wake up one morning and say to yourself:
“Jeepers self, I really wish I had more people visiting my sites… I know, I’ll dive earlobe deep into the world of hiring influencers!”
Well then!
If that is true, hold onto thy hippogriffs!
It turns out that for every real influencer, there’s several zillion billion twillion ripoffs or in other words….
In this year alone, its estimated that fake influencer follower fraud (say that 3 times fast!) cost companies $1.3 billion dollars!
has a rather interesting infographic about it all. Some of the data shared is that:
Up to 20% of mid-level influencers between 50-100K are likely fake
38% of influencers artificially inflate their comment numbers
and more
Depressing, it really is.
However, we can take that depression and create a 1 2 3 cheatsheet about finding REAL influencers like so:
Step 1.) Find places where influencers lurk
Step 2.) Discover how to identify a *real* influencer
Step 3.) See if they can work for you!
Resources for the above include:
influencermarketinghub.com/15-free-influencer-marketing-tools-to-find-influencers/
www.jeffbullas.com/how-to-check-if-an-influencer-is-influential/
www.referralcandy.com/blog/how-to-find-influencers/
sproutsocial.com/insights/fake-influencers/
Your takeaway?
Influencers *can* work…. but you definitely want to make sure you’re not taken for a ride!
Be sure to do your due diligence.
Enjoy!
Get Started Here
You’ll love what you learn… Promise!