Ever wish you could watch paint dry and still feel excited by the brilliant hilarity it can provide?
Me neither.
However, there ARE some brands that are quite inspirational in their marketing, even if their niches are close to the “dullest” one can think of.
has a cool article about this fascinating concept and includes reasons like:
“…An Instagram account filled with examples of corporate social responsibility.
A clean website design with minimal text, just plenty of clear CTAs and Flo with her trademark starched white uniform and cherry red lipstick smile.
An easy-to-use app for customers, with intuitive features and Flo’s smiling face
Video marketing featuring ever-perky Flo
A blog for ‘your financial well-being’
Free FICO credit score – even if you aren’t a customer
Free personal data security alerts
A brand Twitter account where users can have their customer service issues resolved
Even the brand’s credit card design puts the customer first with metallic pink, purple, gray, or blue credit cards – who wouldn’t want to carry one of those?…”
So how can YOU infuse your current goal with something that attracts and enchants at the same time?
You could incorporate:
Step 1.) Consider your pets. Are any of them photogenic? Does any of them try to eat your phone at the weirdest of times? Have you already created a brand of your pets and your interests (like coffee and Kingly Mooses)?
If so you can work out a series that begins with a close up of your pet and then neatly segues into whatever you want to promote
Step 2.) Consider your family. Have an insane urge to be stalked by every weirdo on the Internet? Okay, let’s nix that right now.
Step 3.) Consider your morning routines. Do you start every day with a cup of coffee? Biking on your recumbent bike? Reading the daily horror stories that pass as news these days?
If so, you could start your marketing with that as a jump point right now!
Want other ways to make boring things soundi interesting? Consider:
www.elucidat.com/blog/make-boring-topics-interesting/
primeyourpump.com/2018/11/05/gamification/
www.zerys.com/writers/writers-blog/bid/92927/5-creative-ways-to-make-boring-topics-beautiful
www.copyblogger.com/boring-topic-content-marketing/
Your takeaway?
You can always find an angle that makes even watching paint dry (compare it to, say, how long parents have to wait for their emo teens to answer a question) … relatable.
So don’t shun the boring-but-necessary-content-thingees…
Make them a joy to read (and perhaps even share!) today.
Enjoy!
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You’ll love what you learn… Promise!