🌠 Is Tumblr Actually Worth Considering Once More?

Ever wake up one morning and think to yourself:

“Jeepers self, I remember Tumblr… it still exists?”

If so you’re definitely not alone – it might even be having a comeback.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

thehustle.co/01202022-tumblr/

There, you’ll discover goodies like:

“Tumblr launched in 2007…

… coinciding with the mass adoption of smartphones. This gave a new generation of amateur photographers a place to curate images before the emergence of Instagram.

The platform embraced a multimedia approach, including text, images, GIFs, and videos, which helped it become a “petri dish of Internet quirkiness,” per Chayka.

Tumblr’s rise and subsequent downfall were swift:

In 2013, Yahoo acquired the platform for $1.1B on the strength of 73m users
In 2019, after years of failing to generate ad revenue, WordPress bought it for $3m….”

and

“…TThe open-ended nature of Tumblr is part of its appeal, along with other differentiators from mainstream social, including:

A chronological feed that isn’t driven by an attention maximizing algorithm
A noticeable absence of influencers and brands
A welcome distraction from the real world due to its undated feed and pseudonymous accounts
The differences extend to Tumblr’s monetization strategy

Rather than pursue programmatic feeds, Tumblr is focused on tailored campaigns for streaming clients like Disney and Netflix that have pockets of devout fans on the platform.

Revenue is up 55% since July, which may not sound like much, but for a platform that was pronounced dead a few years ago, it’s a great start on the path back to relevance……..”

and more!

Mastering how to use Tumblr is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) First, Check Out Tumblr Marketing Tutorials

Need help with that? Consider:

www.webfx.com/blog/social-media/use-tumblr-marketing-tool/

www.ignitesocialmedia.com/blogging/4-tips-for-brand-marketing-success-on-tumblr/

www.opengrowth.com/article/how-to-use-tumblr-for-business

www.coxblue.com/how-to-use-tumblr-for-marketing-infographic/

create.vista.com/blog/the-beginners-guide-to-tumblr/

Next, move to:

Step 2.) Check Out Visual Tumblr Marketing Tutorials

Need resources for that? Check out: