Ever wake up one morning and think to yourself:
“Jeepers self, if only I could take advantage of that miraculous time of sales called Black Friday and Cyber Monday!”
If so you’re definitely not alone – with customers opening their wallets and going spend spend spend, wouldn’t you want to get a share of that pie yourself?
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
sleeknote.com/blog/cyber-monday-marketing-strategies
There, you’ll discover goodies like:
“Create Email Campaigns to Build Expectations
Whatever your customers are planning on buying, they expect one thing: to save money. So, how can you make your Cyber Monday special deals sound even better? By talking in numbers rather than percentages.
Most of us don’t often talk about percentages, but in dollar savings, we’ve made. And that’s what brands like Design Within Reach do. It uses the same language as its customers, making its email relatable and real.
Rather than a percentage, Design Within Reach highlights a $1,000 saving, using a bright font to draw added attention to the potential discounts……”
and
“…Improve Your Subject lines
How do your grab subscribers’ attention ahead of Cyber Monday? By carefully crafting your subject lines for maximum impact.
Arguably, the subject line is the most essential part of your marketing email and often the deciding factor in whether your email gets opened. You can use several tactics to increase open rates, such as:
Asking questions;
Sparking curiosity;
Including numbers; and
Using five words or less.
However, ideally, you want to go with something more creative or visually appealing. You can try drawing attention to your incentive by including it in your subject line, as La Provence does with its: “CYBER MONDAY!!! – FREE GIFT with Purchase”……”
and more!
Getting a handle on this type of holiday marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look First for General Black Friday/Cyber Monday Tutorials
Need help with that? Consider:
sleeknote.com/blog/black-friday-marketing-strategies
marketsplash.com/black-friday-marketing/
www.fastcapital360.com/blog/black-friday-marketing-ideas-small-business/
www.bigcommerce.com/blog/cyber-monday-marketing/
woocommerce.com/posts/12-proven-revenue-boosting-black-friday-and-cyber-monday-email-marketing-tips/
Next, move to:
Step 2.) Grab Some Excellent BF/CM Visual Tutorials
Need resources for that? Check out:
www.youtube.com/watch?v=L74Io-0c7nE
www.youtube.com/watch?v=KhA1PIwmju8
www.youtube.com/watch?v=nNfwk4r1eww
www.youtube.com/watch?v=OydDYYu8Cr0
www.youtube.com/watch?v=_X2T3kcBpdA
Finally, move to:
Step 3.) See What Kinds of Black Friday Cyber Monday Offers You Can Make!
Need ideas for that? Consider:
www.shopify.com/blog/ask-nik-black-friday-cyber-monday-sales-strategies
woocommerce.com/posts/last-minute-black-friday-and-cyber-monday-planning/
www.thinkific.com/blog/online-course-sales-black-friday-ideas/
rockcontent.com/blog/black-friday-advertising/
shopventory.com/blog-posts/retail-black-friday-strategies
Good stuff!
Your takeaway?
Black Friday and Cyber Monday are coming…..
Why not take advantage of that today?
Enjoy!
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Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!
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