Ever wake up one morning and think to yourself:
“Jeepers self, if only I could make recurring subscription a thing that continuously produces income for me month after month!”
Well, fact is… that’s kinda what recurring subscriptions *are* (aka, income, month after month).
Thing is, though…
How do you ensure members stay?
How can you compete against other professionals in your niche that offer a monthly subscription as well?
If these are the kinds of thoughts that get you to wake up at 2:39am, you might be interested in:
digiday.com/media/2020-publishers-will-arm-churn-war/
What’s rather fascinating about this particular article are the formulas that some news publishers already use, like:
* Stopping people from leaving by letting them pause monthly payments based on the season.
* Offering a more expensive monthly payment, discounted if bought for a year.
* Launching an app to combat reader churn
and more.
Another challenge is what you offer the reader to entice said reader to stay.
Is it the newness of the information presented?
The personality of the person providing the information?
The confidence-building of said information?
Hmmmm?
Tackling the above and more can be quite the opportunity for more grey hairs as the days and months progress.
Such a topic could also be the mainstay of a great blueprint for folks wanting to explore the art of recurring subscription.
It could be broken down into:
Step 1.) Zero in on what information you want your recurring subscription to offer
Step 2.) Create a means for managing the recurring subscription
Step 3.) Build up the framework and make it so!
Resources for the above include:
www.blogmarketingacademy.com/membership-site-examples/
mirasee.com/blog/membership-site-ideas/
www.profitwell.com/blog/subscription-billing-subscription-management
www.formget.com/subscription-billing-platforms/
Your takeaway?
Recurring subscriptions can be quite the boon for you come the upcoming year…
Why not take advantage of that?
Enjoy!
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You’ll love what you learn… Promise!