🌠 Panning thru the Covid 19 Benchmark Data?

Ever wake up one morning and realize that yep…

… you have yet to go to sleep?

Even worse, did you ever wake up, attacked by all sorts of fears regarding how can you continue to run your business for the future?

The plains facts are, the Corona Virus has quite smooshilated our economy.

However, there are more plain facts that said Corona virus will eventually leave kinda sorta our economy (only to reappear at least 2-3 times during the next 12 months most likely) and, as my dad loved saying…

The show MUST go on.

That’s why the following article should intrigue you (and make sure to return here once you’re done with it for more interesting ideas):

blog.hubspot.com/marketing/covid-19-benchmark-data

This goodie is presented by Hubspot and mentions:

These insights are based on aggregated data from over 70,000 HubSpot customers globally.

Our first cut includes weekly trend data for core business metrics in 2020, focusing on changes occurring in March 2020.*

The data from HubSpot’s customer base reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy.

Some interesting points include:

Average monthly website traffic increased by 13% in March, compared to February.

Sales outreach has increased, but responses are declining.

What This Means for Businesses: Focus on education, not promotion.

Not only that, but you’ll also come across an editorial calendar template,
blog posts templates and more!

This is *good stuff* indeed.

I will admit, jaded me has often shied away from the educational concepts, mainly because people seemed simply to just want to buy buy buy.

Buy buy buy is definitely good; the need for shiny level marketers will never go away.

But now that literally life *and* death is waiting for those who do NOT turn on a dime…

I’m finding it slightly more difficult to cater to those particular customers.

Oh, sure I know that some folks will ALWAYS buy bright shiny objects, and heck, I might as well be the one they buy them from….

BUT….

Educating the truly *serious* folks who are truly *serious* about creating truly *serious* income via writing the world *serious* and highlighting it….

Well, I’m going to move to that market, methinks.

But! Like I said, there will always be a market for those interested in the dinkies of products that generate cash to push BSO retail highs.

So let’s take this concept from this topic – you could create a dandy cheatsheet, blog post, tutorial and more from it!

It could be structured like so:

Step 1.) Create resource centers for your niche site

Step 2.) Make sure to include link-worthy lists people can share

Step 3.) Start teaching more and building up the know/like/trust of your company!

Resources for the above can include:

blog.hubspot.com/customers/bid/109532/How-to-Create-a-Resource-Center-in-Four-Steps

www.searchenginejournal.com/link-building-guide/resource-links-pages/

shanebarker.com/blog/seo-clickbait/

www.crowdcontent.com/blog/2019/12/10/how-to-write-a-great-listicle-for-2020/