Ever wake up one morning and think to yourself:
“Jeepers self, if only I knew exactly HOW to position my products and services for the 2020 holiday season!”
If so, you’re not the only person indeed… and you’ll thoroughly enjoy the following resource (make certain to return here once you’ve finished for more goodies that I’ve discovered for you):
blogs.oracle.com/marketingcloud/planning-for-a-hard-to-plan-for-2020-holiday-season
This coolio article gives you ideas like:
“Encourage early gift buying
When examining past holiday trends, we saw email volume shift higher earlier in 2019 than it did in 2018. That earlier push also drove a shift in revenue. This year, an earlier shift will be even more important.
November 11, Veterans Day in the US, is a huge shopping day in Asia, where it’s known as Singles’ Day. In 2019, Singles’ Day revenue was bigger than Black Friday and Cyber Monday combined. Oracle Responsys saw a 38% jump in email volume year-over-year for that day in 2019. We expect another large jump this year, as it’s a perfect day to build around, even as a broader gift giving promotional day… ”
and
“Promote the benefits of BOPUC (Buy Online Pick Up Curbside)
If that’s an option for you, promote it as the safest way to ensure purchases arrive in time. Promote it regionally to adapt to local restrictions or to better leverage store inventories in fulfilling online orders.
Many consumers have tried BOPUC for the first time this year. Use that knowledge to target BOPUC promotions and messaging. Consider a promotion that gives away something special for using that service, especially to encourage more first-time users to give it a try. …”
and more!
Profiting during the 2020 shopping season is a great topic for a challenge, blog post, tutorial and more! You could structure it like so:
Step 1.) Look up holiday marketing tutorials
Step 2.) Discover other holidays you could use in your marketing
Step 3.) Prepare the infrastructure today!
Resources for the above include:
manychat.com/blog/social-media-holiday-campaign/
www.searchenginejournal.com/holiday-marketing/campaign-checklist/
www.calendarlabs.com/holidays/international/2020
www.bigcommerce.com/blog/holiday-customer-service/
devrix.com/tutorial/preparing-ecommerce-store-holiday-season/
Your takeaway?
The holidays are coming!
Why not start preparing for them today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!