Ever wake up one morning and think to yourself:
“Jeepers self, I wonder how I can increase my eCom bottom line?”
If so, you’ll love the next bit of goodness I’m about to share (and be sure to return here once you’ve finished reading for more excellent ideas):
www.digitalcurrent.com/blog/googles-popular-products/
In case you weren’t aware:
“…In April 2020, partially in response to the coronavirus pandemic and in an effort to attract more small businesses to the site, Google announced Google Shopping will now consist primarily of free listings. Businesses can still purchase paid ads on Google Shopping, but more brands can get listed at no cost.
In a previous move toward unpaid product listings, in January 2020, Google announced Popular Products. Popular Products is an unpaid, organic display of Google product listings of apparel, shoes and similar searches that pop up in Google mobile search results. The move makes sense, as mobile ecommerce shopping has more than doubled from 2015-2019. By 2020, BI Intelligence forecasts mobile ecommerce will reach $284 billion, or 45% of the total U.S. ecommerce market….”
Catch that “Popular Products” listing?
And as such a listing is free, it’s definitely worth shooting for!
Thing is that just like ranking on the first page of Google Search for particular items, you have to take time to optimize your offerings.
Such an idea would make for a great cheatsheet/blog post/tutorial or the like! You could structure it like so:
Step 1.) Read up on how to showcase your products across Google
Step 2.) Ensure your eCom store has rich data enabled and filled out
Step 3.) Make it so!
Resources for the above include:
support.google.com/merchants/answer/9668403
www.wordstream.com/blog/ws/2020/04/22/free-google-shopping-listings
www.google.com/retail/solutions/merchant-center/
klientboost.com/ppc/google-merchant-center/
blog.hubspot.com/marketing/google-shopping
www.datafeedwatch.com/blog/7-tips-google-shopping-feed-optimization
www.disruptiveadvertising.com/ppc/ecommerce/merchant-center/
Your takeaway?
Google Shopping allows you the opportunity to drive free organic traffic… so if you’d like to increase your eCom bottom line, why not try it today?
Enjoy!
Get Started Here
You’ll love what you learn… Promise!