Ever wish you could borrow from other people’s awesomely brilliant solutions and implement them within your own online marketing tactics?
Well!
One superb way to do this is to peer deeply into another niche, see how *they* boldly tackle solutions, and then retrofit that into your own business online.
Take, for example….
eCommerce.
eCommerce is growing at a huge rate as more and more people are taking advantage of online buying ease (making things like cough cough Black Friday cough cough, feel the increasing woes quite a lot).
And this roundup:
sleeknote.com/blog/e-commerce-value-proposition
provides you with some really excellent examples (complete with WHY said examples are outstanding), like:
Solve an Important Problem ==> 1. Casper: “No More Sleepless Nights”
Honestly, you can’t get clearer than that, and in only 4 letters!
Another example is:
Make Your Customers’ Lives Easier ==> Glossier: “Uncomplicated Makeup That Lives With You”
And what about:
Focus on the Price ==> Tuft & Needle: “An Exceptional Mattress at a Fair Price”
(which is grand indeed, especially if the customers in question are NOT aware of how the vast majority of all the major brand name mattresses are owned by the same company, and play each other against each other. I found that out back in 2006 when I bought a new mattress… must dig that information out once again)
Nicely done indeed.
Want to know other ways eCom can help you market? Consider:
www.pixpa.com/blog/ecommerce-marketing
www.quicksprout.com/the-best-ways-to-boost-ecommerce-sales-fast/
Your takeaway?
Always be willing to explore ways outside your niche to grow your business….
You might uncover some real gems.
Enjoy!
