🌠 The Incredible Workings of Long Facebook Ad Copy?

Ever have a truly grand vision for your FB marketing…

… that includes taking advantage of FB ad copy?

If so…

Ever wonder if short copy works better than LONG copy?

Hmmm?

Well!

has an utterly delightful post about

Content

Copywriting

(and of course)

FB Ads

What did they uncover?

Big paragraph ==> Good!

One sentence ==> Bad!

That’s kinda bizarre though, don’t you think?

But when you take the time to read through the reasoning presented, it ends up making a huge amount of sense…

The copy *engages* the reader.

And if the reader is engaged, the reader wants to ideally learn more!

How can you tell that readers were engaged?

Well, one example had 2.2k likes, 545 shares, and 443 comments (708 total comments, if we count nested ones).

Wow.

The techniques involved with long FB ad copy are rather easy to comprehend:

1. Understand and Reflect Your Customer’s Struggle… Specifically

2. Frame Your Message with Something Timely

3. Mine the Comments for Facebook Ad Copy Inspiration (really brilliant!)

and 7 other steps follow.

Good stuff!

And… if you’d like to learn other goodies about FB ad copy, consider:

Your takeaway?

Sometimes, what convention SAYS….

… is 140% different than what conversions WANT.

Do your own research and ideas…

And see what works best for you.

It’s your business, after all – make it deliver the best bottom line that you can.

Enjoy!

Looking to get inspiration? You can get Barbara’s Daily Morning Perkup for free. Click the button below, and fill out the information in the form!

You’ll love what you learn… Promise!